Email marketing strategies vary widely across industries, across audiences, and according to your goals. Many large businesses try to email their customer bases weekly, whether it be with email newsletters, welcome email, or anything else. These emails can increase customer loyalty and keep your prospects engaged with your brand. They remind them to visit your site for seasonal initiatives, product updates, and so many more reasons. If users are interacting regularly, the number of emails can increase greatly. Developing and implementing a robust email automation program and email strategy with dynamically triggered emails and robust content is a great way to personalize your relationship with your audiences. The more emails you send, the more opportunities you have to engage with your audience, but don’t stress, we have years of experience and research to help you decide the best number of sends for your audience.