Here’s a quick list of best practices for an effective landing page design. (consider building these into a landing page template.) First, the page should be fast and easy to use on mobile and desktop. Second, ensure that your message is clear, compelling, and matches your ads with relevant content. Third, show your product or service in action, preferably through hero images or video. Fourth, use social proof (reviews, testimonials) as much as possible. Lastly, always have the action you want the user to take easy to access, the user experience is super important, so we always spend time on UX design when creating your landing pages. Check out our Landing Page Hub to see some design examples, design tips, and get landing page design inspiration.