Google Ads, formerly known as Google Adwords, is a popular PPC (Pay Per Click) online advertising method. When you advertise with Google Ads you attempt to show your ad in Google’s search engine. It is known as PPC because you pay for each visit to your website. The cost of each click depends on two important elements: how competitive the keyword is, we do the keyword research for you, and how relevant your landing page design is to the search query. when you write good ads that lead to a quality website, the cost-per-click (CPC), also an auction bid, costs less. You can manage the amount you want to spend on a daily, weekly, monthly, or lifetime basis. Creating an efficient Google Ads program can have a significant impact on business growth as users continue to go to Google to answer their questions. Google Ads has strong integration with Google Analytics and the rest of Google’s suite of tools.