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A Complete Pay Per Click (PPC) Marketing Guide
To Get Way More Bang For Your Buck

Go from beginner to pro with this step-by-step PPC chapter guide
that guides you from fundamentals to advanced strategies.

Chapter 1: PPC Fundamentals

What You’ll Learn: Become an expert in PPC basics. Get the building blocks right so you’re ready for high-performance take-off.

Chapter 2: PPC Platforms

What You’ll Learn: Each PPC platform has unique benefits. Learn about each one so you can choose what works best for your business.

Chapter 3: PPC Strategy

You can’t just set it and forget it. Learn the strategies to employ from copy to audience to timing so that you can get better results and even save some money.

Chapter 4: PPC Optimization Tips

What You’ll Learn: Your PPC ads are up and running, but how do you improve results? Follow our optimization tips for peak performance.

Chapter 5: PPC Tools

What You’ll Learn: Learn what the competition is up to using one of these sneaky PPC spy tools and get the best targeting data using keyword tools.

Chapter 6: Advanced PPC

What You’ll Learn: Ready to take your pay per click campaigns to new levels? Learn about the advanced PPC tactics that we use in the big leagues.

Chapter 7: PPC Costs and Budgeting

What You’ll Learn: Each PPC platform, network, campaign, and ad type have different average costs or require different budgets. Learn what works best for you—or find out if an agency is the better move.