The Best Landing Page Builders In 2025: Reviews & Expert Picks

When a carpenter builds a house, they engage a framer, cement mason, electrician, plumber, and a roofer.

When a CRO specialist builds a high-converting landing page, they engage a landing page builder.

A landing page builder puts all the tools in one spot: they design, publish, test, and scale campaign creative fast, replacing an entire team of optimizers. 

That gives the conversion rate optimizer more time to focus on creativity—the human element that makes a page stand out to all your landing page visitors. 

But there are many solid landing page builders out there. 

So how do you choose?

KlientBoost is a PPC agency that specializes in landing page design and CRO. For more than a decade, we’ve experimented with dozens of different landing page builders, and only a handful are worth their salt. 

A landing page is a standalone web page designed with a single focus: to convert visitors into leads or customers. 

Unlike other web pages that serve multiple purposes, a landing page is crafted to capture the attention of visitors and guide them toward a specific action. The actions visitors take include

• Signing up as a user
• Booking a demo with your sales team
• Downloading a resource
• Making a purchase

• Filling out a form
• Subscribing to your newsletter

The need for focus is why it’s important to have a dedicated builder for your landing pages.

A landing page builder is a SaaS tool that makes the end-to-end process easier across

• Creating, editing, and publishing your page
• Setting up and running A/B tests
• Analyzing what’s working (and what’s not), empowering you to iterate faster

How? 

These builders allow you to customize landing pages to align with your marketing goals and optimize them for conversions with feature sets like

• Template libraries
• Drag-and-drop visual editors
• One-click publishing
• A/B split testing

All in one comprehensive tool.

Without a landing page builder, you'll never find the speed or scalability you need to launch marketing campaigns successfully. It takes too much time, skill, and resources to create and test custom landing pages without a dedicated tool. 

With a landing page builder, every marketer's life gets much easier: 

Code-free designing: Anyone can build and publish a landing page, not just web developers. Even you, non-designer/non-tech marketer. 

Drag-and-drop builder: Landing page builders make web design easier than ever with drag-and-drop editors. No more complicated design tools (ahem, Photoshop); just design within the editor. Fonts, colors, layouts... it's all customizable with a page builder. You can even have a designer set your branding at the start, allowing you to build on auto-pilot.

A/B split testing: Running a split test using hard-coded web pages makes CRO impossible. The best landing page software includes built-in A/B testing tools that let you test different variants with a click of a button. 

One-click publishing: Once you connect your landing page builder to your domain, you don't need any support to publish pages. Just click “publish” within the page builder and it will go live on your website. 

Landing page template libraries: Cut down on the time it takes to design a landing page by using one of the hundreds of pre-made templates, from webinar registration to opt-in pages, and everything in between. 

Analytics tools: Easily measure conversions within one seamless dashboard instead of just tracking goals inside Google Analytics. 

Choosing the best landing page builder can be a game-changer for your marketing efforts (and sanity). Here are some key considerations to help you make an informed decision:

1. Ease of use: Look for a landing page builder that’s intuitive and easy-to-use, even if you have no coding or design experience. A user-friendly interface with drag-and-drop functionality can save you time and effort.
2. Customization options: Opt for a builder that offers a wide range of customization options. This includes a variety of landing page templates, the ability to customize elements, and mobile-responsive designs to ensure your pages look great on any device.
3. Integration with marketing tools: Ensure the builder integrates seamlessly with your existing marketing stack. If you can’t integrate with your email marketing or CRM, you’ll be fighting an uphill battle to streamline your data.
4. Analytics and optimization: Choose a builder that provides built-in analytics and optimization tools. These features will help you track the performance of your landing pages and make data-driven decisions to improve conversion rates.
5. Cost: Evaluate the cost of the landing page builder, including any subscription fees. Make sure it fits within your budget while still offering the features you need to create high-performing landing pages.

While landing page builders come in all shapes and varieties, ultimately, the choice will be dependent on your business’s needs.

To make life easier, we narrowed our list down to nine best-in-class landing page builders, each for a different use case. 

1. Unbounce: Best all-around
2. LeadPages: Most affordable 
3. Instapage: Easiest to use
4. Shogun: Best all-around for eCommerce 
5. ClickFunnels: Best for sales funnels 
6. Swipe Pages: Best low budgets 
7. Kajabi: Best for knowledge businesses 
8. ShortStack: Best for contests 
9. Hubspot: Best FREE landing page builder

Let's explore each!

The oldest kid on the block. Unbounce got its start in 2009 and has never relinquished its position as the best all-around landing page software. Today, what separates Unbounce from the rest are their AI-powered features that bring a healthy dose of conversion science to landing page design.

What we love: Smart Copy. 

Smart Copy is Unbounce's AI-powered text generator. Not only does it offer 30+ copy templates to kickstart your landing page messaging, but by adjusting a few parameters, it will help you 

• Expand ideas,
• Write headlines
• Test calls-to-action (CTAs)
• Remix old content
• Generate copy from scratch

What needs improvement: mobile responsiveness and global editing. 

Unbounce is the gold standard, but it's missing a few key features you would expect it to have. Nothing mission-critical, but useful-to-have nonetheless. 

First, mobile responsiveness. Unbounce calls their platform “mobile responsive,” but they only give you two breakpoints to design within: desktop and mobile. This severely limits design capabilities unless you add custom code. The third breakpoint for tablets would help a lot as well as a fourth breakpoint for wide desktop viewports.

Second, global editing. Though you're not supposed to use a landing page builder to build a website, it's not uncommon to have dozens of landers with the same headers or footers. Unbounce doesn't make it easy to update global headers and footers in one go; instead, you need to edit each page individually. Super tedious. 

Proprietary features: 

• SmartBuilder: Powered by 1.5 billion past conversions, SmartBuilder uses AI to offer on-the-go recommendations for better design and copy.
• Smart Traffic: Smart Traffic tracks conversion patterns and automatically serves different variants of your landing page that it thinks will convert higher based on traffic type (geography, demographics, device, etc.).
• Unbounce Apps: An entire suite of integrations that will bring your favorite marketing apps and widgets to any Unbounce landing page. 

Bonus features: 

• 100+ Landing page templates
• A/B split testing 
• Integrations 
• Dynamic content (change copy depending on traffic source) 
• Drag and drop editor
• Direct domain publishing 
• HTML/CSS custom code
• AMP support
• On-page SEO 
• Agency features (duplicate across clients, sub accounts, client alerts, and permissions) 
• Mobile responsive (mobile and desktop breakpoints) 
• SSL certificate 
• Analytics 

Monthly pricing: $74-$187 annually; $99-$249203 monthly 

LeadPages started out as an affiliate marketing page builder but has since grown into a powerful, reliable landing page creator for all use cases. The best part: LeadPages is the most affordable landing page software in the “all-around” top three. 

What we love: Checkouts. 

Unlike most landing page builders, LeadPages includes customizable checkout pages that integrate with a payment processor like Stripe. Not only can you design a beautiful lander, but you can sell products directly from them too, making it a great option if you sell

• Digital downloads
• Subscriptions
• Courses
• Event tickets 

With LeadPages, you can use checkouts to close the loop from ad to visit to purchase. 

What needs improvement: design editor. 

LeadPages' design editor has come a long way over the last 8+ years, but it's still not as intuitive or flexible as builders like Unbounce or Instapage. 

Proprietary features: 

• Website builder: Build a full-blown website using LeadPages, complete with global headers/footers, customizable sections, and high-converting templates. 
• Lead magnet hosting/delivery: Automatically email digital downloads like guides or lead magnets when a visitor opts in on a landing page or pop-up.
• Pop-ups and alert bars: LeadPages was the first page builder to include pop-up lead boxes for any page on your website. With pop-ups and alert bars, you can nudge traffic to convert from any page on your website using a code snippet.
• LeadMeter: Improve conversion with real-time recommendations regarding page layout, calls-to-action, readability, and forms.

Bonus features: 

• Global headers/footers (edit once and all headers/footers change) 
• 200+ Landing page templates
• Thank you pages/confirmation pages 
• A/B split testing 
• 90+ Integrations 
• On-page SEO 
• Dynamic content (change copy depending on traffic source) 
• Drag and drop editor
• Direct domain publishing 
• HTML/CSS custom code
• SSL certificate 
• Mobile responsive 
• Analytics 

Monthly pricing: $37-$697 annually; $49-$697 monthly

Instapage is the second oldest kid on the block (circa 2012), and though not as powerful as Unbounce, it offers a suite of tools that make it one of the easiest and most scalable landing page builders on the market.

On their G2 page, you’ll see that “Ease of Use” is the most cited pro by users: 

What we love: Instablocks

Instablocks allows you to create and save custom design blocks that you can reuse across any landing page. Not only can you reuse custom blocks, but you can edit them globally (edit once and all pages that use them change too) and kickstart design from a library of pre-made blocks. Bottom line: Instablocks makes Instapage one of the easiest editors to use. 

What needs improvement: cancellation support, pricing. 

While you can easily cancel your free trial plan from within the Instapage user dashboard, if you wish to terminate a paid plan, you need to email Instapage (and many have had less than satisfying experiences doing so). 

Unlike LeadPages and Unbounce who offer unlimited pages, Instapage limits you to 30 published pages, which is a common complaint from their customers.

Proprietary features: 

• Built-in collaboration: Easily communicate with colleagues and clients about landing page design, directly within Instapage. 
• AdMap/PostClick score: Import your Google ad campaigns and Instapage will score your landing page relevance in relation to your ads.
• Thor Render Engine: Load pages super-fast using their proprietary rendering engine. 
• Heatmap: Instapage is the only landing page with its own heat map that lets you see where visitors spend most of their time on your page. 

Bonus features: 

• Template library 
• A/B split testing 
• Integrations 
• Dynamic content (change copy depending on traffic source) 
• Drag and drop editor
• Direct domain publishing 
• HTML/CSS custom code
• AMP support 
• On-page SEO 
• Agency features (duplicate across clients, sub accounts, client alerts and permissions) 
• Mobile responsive landing pages
• SSL certificate 
• Global editing (headers/footers) 
• Analytics 

Monthly pricing: $79-239 annually; $99-299 monthly

If you run an eCommerce store on Shopify or BigCommerce, then you already know how frustrating it can be to build a custom landing page for your campaigns, as neither platform offers a landing page builder. 

*Shogun enters the chat.*

Shogun—not to be confused with the popular historical drama—turns your eCommerce website into a drag-and-drop visual builder, making landing page design easy for important pages like

• Discount pages
• Coming soon/product teaser pages
• Bundle pages
• Seasonal pages

And everything in between.

What we love: Page Builder.

With Shogun's Page Builder, you can easily build landing pages from scratch or edit existing Shopify, BigCommerce, or Salesforce Commerce Cloud pages. You can also pull from their library of eCommerce page blocks for

• Product boxes
• Product inventory
• Product pricing
• Add-to-cart modules

And so much more!

What needs improvement: pricing.

While Shogun has updated their pricing to include lower-cost plans with fewer features, if you want to get the full Shogun experience, expect to pay $249/month minimum. This prices out a lot of small businesses fast.

Proprietary features: 

• Block library: Choose from a library of eCommerce-specific elements that you can drag and drop onto a page. 
• Multistore capabilities: If you’re looking to expand and manage your brand across multiple regions or websites, Shogun makes it easy to manage your web presence in one place.

Bonus features: 

• Template library 
• A/B split testing 
• Integrations 
• Dynamic content (change copy depending on traffic source) 
• Drag and drop editor
• Direct domain publishing 
• HTML/CSS custom code
• On-page SEO 
• Various design breakpoints (wide, desktop, tablet, mobile) 
• User permissions 
• Analytics 

Monthly pricing plans: $31-399 annually; $39-499 monthly

ClickFunnels is an all-in-one platform for creating high-converting sales funnels, from landing page design to email drip campaigns and beyond. 

What we love: end-to-end. 

ClickFunnels doesn't have the best template library or most customizable landing page editor. Far from it. But they make up for it by offering an end-to-end sales funnel platform. No other landing page software includes all of the following in one platform

• Email autoresponders
• Membership sites
• Upsell pages
• SMS 
• Opt-in pages

What needs improvement: design and website.

Like I mentioned, the ClickFunnel visual design editor has its limitations, and the template library is filled with poorly designed landers. But ClickFunnels didn't build their marketing platform to compete against the best landing page builders; they built it to be the best sales funnel tool with a landing page builder. 

Proprietary features: 

• Sales Funnel Builder: Design a sales funnel using a drag-and-drop editor. Simply shuffle or reshuffle different landing pages in a sequence until you get the funnel you desire.
• Community builder: One of the apps ClickFunnel offers is their community builder, which helps you turn your existing audience into revenue-generating affiliates.  

Bonus features: 

• Email autoresponders
• Checkout pages
• One-click upsells 
• Template library 
• Membership sites
• Order forms 
• A/B testing
• Analytics 

Pricing: $81-$248 annually; $97-$297 monthly

Swipe Pages packs the punch of an Unbounce or LeadPages, but for an even lower price. 

What we love: pricing.

You’re not going to get the extensive AI suite that you can expect with Unbounce or check outs like Leadpages,  but for $29/month, you can get everything you need to create and publish beautiful landing pages.

What needs improvement: differentiators. 

Honestly, this is a pretty damn good tool, especially for the price, but it's lacking any mission-critical differentiating features. As of now, think of Swipe Pages like a low-cost clone of Unbounce, LeadPages, or Instapage. 

Proprietary features:

• Mobile: Create a seamless user experience for mobile visitors by turning your mobile landers into an app-like experience using their mobile landing page builder.

Bonus features: 

• AI landing page builder
• Template library 
• Unlimited landing pages at every price point
• Pre-built blocks
• Global editing 
• A/B split testing 
• Integrations 
• On-page SEO 
• Dynamic content (change copy depending on traffic source) 
• Drag and drop editor
• Direct domain publishing 
• HTML/CSS custom code
• AMP support
• SSL certificate 
• Mobile responsive 
• Analytics 

Pricing: $29-$149/month (annually); $39-$199/month (monthly) 

If you’re an online creator with the goal of monetizing your audience through email, Kit is a great option for you. To continue building that audience, Kit also provides creators with an easy-to-use and intuitive landing page builder. 

What we love: Built for creators.

Most of the landing page builders we’re discussing today are focused on selling to other businesses and agencies. But what if you’re in the market for a landing page builder that works for your personal side hustle?

What needs improvement: nothing special.

Almost every email newsletter platform offers a built-in landing page builder for driving up signups. So, if you’re already using an email platform like Mailchimp, then making the switch won’t benefit you much.

Proprietary features:

• Creator Network: As a Kit customer, you’ll be able to explore their Creator Network and find creators you want to work with, cross-promote your content, and grow your business.

Bonus features:

• Template library 
• Integrations 
• Drag and drop editor
• Email marketing
• HTML/CSS custom code
• Mobile responsive (mobile, desktop breakpoints) 
• SSL certificate 
• Custom forms
• Analytics

Pricing: This depends on how many email subscribers you have. For 10,000 subscribers you can expect to pay a monthly fee between $0-$140/month (billed annually) or $0-$167/month (billed monthly).

What we love: landing page contests.

With ShortStack, you can run so many types of contests from one landing page:

• Giveaways
• Photo contests
• Voting contests
• Invite-only contests
• Social media contests

Landing page contests in ShortStack What needs improvement: design.

What they make up for in functionality (easy contest campaigns), they lack in design. The visual editor needs some work: it's not easy to craft a well-designed landing page. 

Proprietary features: 

• Coupon codes: Instantly deliver coupons codes to visitors who complete a contest from a landing page. 
• Games: Create games within your landing pages, like personality quizzes, virtual slot machines, puzzles, or knowledge quizzes.   

Bonus features: 

• Drag and drop editor 
• Template library
• Agency white-labeling 
• Pop-ups
• Custom domains
• Contest management like importing social media comments (backend) 

Pricing: $39-$399/month (annually); $49-$499/month (monthly) 

You've likely heard of HubSpot before. What started as a marketing automation platform many years ago has morphed into a full-blown customer relationship management (CRM) platform. They offer a suite of sales, client success, and marketing tools, including

• Marketing automation
• Content management system (CMS)
• CRM
• Help desk

And, of course, a landing page builder too.

What we love: free (duh). 

Any free landing page builder is bound to be awful, right? 

Not exactly. 

While HubSpot’s free version doesn’t offer features that other builders do, including:

• A/B testing
• AI
• Dynamic content
• Global editing

What they do offer is templates with a clean drag-and-drop visual editor. For $0, you can design and publish a landing page, even if you don't have your own website domain (great for beginners). 

Bonus features: 

• Template library 
• Content modules
• On-page SEO 
• Free landing page hosting 
• Direct domain publishing 

Pricing: Free plan (upgrade for pro features) 

The following landing page builders didn't make the top of our list, but they are capable runners-up, nonetheless. 

• Kajabi (it’s not a native landing page builder but, for courses, it’s gold)
• Landingi 
• ConvertFlow
• Elementor (for native WordPress landing pages) 
• GetResponse
• Carrd.co 
• Editor X (for Wix) 
• KickOffLabs (for giveaway contests) 
• MailChimp (for email marketing landers) 
• Wishpond

We’ll walk through the first honorable mention because so many readers asked us to!

Kajabi is an all-in-one platform for business content creators who sell courses, consulting, coaching programs, educational guides, memberships, and more. Aside from a landing page builder, Kajabi offers full websites, payment processing, email, automation, and analytics. 

What we love: full integration.

With Kajabi, landing pages integrate seamlessly with email marketing, automation, payments, and downloads. No other apps are needed to drive traffic, convert visitors, or deliver digital products and services. 

What needs improvement: functionality. 

Unlike ClickFunnels, which is a landing page builder that integrates course functionality, Kajabi is a course builder platform with a landing page builder component. The actual page builder lacks some critical functionality like A/B split testing, dynamic copy, or AMP support. However, for content creators who sell knowledge products as a business, you probably only need the bare essentials. 

Proprietary features: 

• Pipelines: Pipelines are like pre-made funnels to sell your knowledge products, complete with landing pages, email automation sequences, and sales pages.
• Websites: Not only can you easily design landing pages, but you can easily design an entire website with global headers and footers. 
• Kajabi University: Massive library of educational tutorials to help you launch landing pages and sell products using Kajabi. 

Bonus features:

• Template library 
• Integrations 
• Drag and drop editor
• Direct domain publishing 
• HTML/CSS custom code
• On-page SEO 
• Mobile responsive (mobile, desktop breakpoints) 
• SSL certificate 
• Analytics 

Pricing: $119-$319/month (annually); $149-$399/month (monthly) 

Unbounce, LeadPages, and Instapage win best all-around landing page builders.

But the right software for your business comes down to what you want. 

Are you looking to sell memberships, improve lead generation, grow your email list, convert more Facebook ads, sell more physical products, or something else entirely?

Whichever software you choose is better than trying to build landing pages from scratch.

Pick one and watch magical things happen, ike conversions going up, cost per acquisition coming down, and the ROI of your marketing campaigns reaching for the moon—as long as you build it right. 

And here’s our shameless plug: If you don’t want to build it yourself, reach out to your favorite landing page agency to build stunning landing pages for you.