Who else wants to see the BEST CRO tools in one place?
I know I do.
That’s exactly why I decided to create the most comprehensive list of CRO Tools that conversion rate optimization agencies use, ever.
In addition to that, I also spoke with plenty of AB testing experts.
I’ve personally reviewed 105 of the top tools online, so you can easily come and find the right tools for your business. To, you know, increase your conversion rates and make more money.
Here you go:
The Complete List of CRO Tools
And if you’re looking for more tips on how to improve your AdWords and Conversion performance, check out our PPC master class below as you peruse this tool-focused blog post :).
Testing & Personalization Tools
WebTrends is a nifty suite of tools that will help you draw your path to an effective customer experience personalization. From testing to analytics, segmentation, targeting and even remarketing, Webtrends will provide you with everything you need to succeed.
Needle is designed to help eCommerce businesses do one thing: Attract loyal customers through real conversations. It will identify shoppers who need help and then will match them with real people who constantly use the products and are very familiar with the brand.
Evergage is a real-time personalization tool for eCommerce websites. It helps you track users’ behavior, segment your audiences in real time, and deliver a personalized experience to each segment.
If you’re looking to attract valuable customers and learn how to retain them, Custora is a great tool to get it done. It predicts how your customers will behave in the future, so you can deliver your message in a more effective way.
An excellent suite that helps you attract the attention of your audience. First, Chart Beat analyzes where your audience chooses to spend time while visiting your website. Second, ChartBeat uses that information to take advantage of every chance to capture their attention (headline and content optimization). Finally, Chart Beat will collect insights about your successes, so you can create even more effective campaigns in the future.
Google Content Experiments
Google Content Experiments is a comprehensive testing platform straight from Google Analytics. It allows you to test different versions of your content to see which of them performs better.
Amazon A/B Testing
A solid in-app testing platform that helps you run, manage and optimize your campaigns with elegance. It provides you with really cool features like custom segmentation, quick integration and cross-platform support. Considering you can use this tool completely for free, you’re getting a ton of value.
Marketizator makes a/b testing easy. It’s packed with over eight features that will help you get the most accurate results, so you can make the right decisions.
Cool Feature: Marketizator provides you with a visual editor, so you don’t need a web designer or programmer to start running your tests.
i-Perceptions is a first-class customer experience platform that allows you to receive feedback from users via online surveys and recognize visitors’ intent in real time, so you can increase overall performance of your marketing efforts.
Get Smart Content
Get Smart Content is the self-proclaimed “Personalization Platform for Marketers”. It gathers a ton of insightful data and uses it to create a relevant experience for each visitor. This way, you can deliver the exact information your visitors need in order to make a purchase.
3 Minute Optimizer
3 Minute Optimizer is an impressive split testing and conversion tracking tool. It allows you to run split testing campaigns on unlimited domains and watch how users behave across the sales funnel depending on the traffic source they came from.
Split Test Checker
Split Test Checker is a downloadable Excel spreadsheet that helps you find out if your experiments are working. It works very similar to the A/B Split Test Calculator.
If you run tests at scale or with a team, then you should try TestLodge. It’s packed with tools that help you manage tests, create customized reports and manage your team’s tasks in a simple way.
Cool feature: TestLodge allows you to integrate up to 18 issue-tracker tools and create bug reports.
Even though UsabilityTools is not an A/B testing tool, it’s designed to show you how users interact with your site, which can give you clear insights about which direction to follow when it comes to testing.
VWO (Visual Website Optimizer) is the self-proclaimed “A/B testing software for marketers”. This tool is designed to help you optimize your site, even if you suck at it – it provides you with a simple platform where you can run your tests without IT help.
Optimizely is one of the simplest testing platforms out there. It comes packed with a visual editor that allows you to tweak and optimize the most important elements of your site (i.e change colors and call-to-action copy) in real time, so you can discover and deliver the best user experience across all platforms.
Whether you’re a small business owner, a blogger or a large company, Optimizely can give you the results you’re looking for.
AB Tasty is a multi-device solution for customer experience optimization – whether you want to test your mobile app, a website or even a mobile site, AB tasty can help you do it.
Maxymiser is one of the most sophisticated testing solutions worldwide. It’s by far the only platform that can test the entire customer journey, so you can make data-driven decisions that impact the customer experience in a positive way.
If you run a large e-Commerce store, Maxymiser might be the best solution for you. It allows you perform not only effective A/B tests, but also multivariate tests.
Kameleoon helps you learn more about what your visitors really want. It provides you with useful data and tools you can use to get the most out of every test, so you can deliver personalized content at the right time.
Adobe Target is designed to help you find your most converting content through tests so that you can develop more effective marketing messages. It helps you personalize your content and deliver the right ads to the right people.
AB Press Optimizer
AB Press Optimizer is very similar to Simple Page Tester. However, this tool also allows you to create and test multiple variations of every element in your page (e.g. buttons, images, and headlines).
ClickThroo is an “all-in-one” solution for landing page marketing. It allows you to create brandable landing pages, split test and segment campaigns, and track all the data you need in order to improve your conversions.
If you create landing pages at scale or with a team, you definitely need to try Unbounce. Why? Because Unbounce provides proven landing page templates you can customize and use for your business. Its drag & drop platform allows anyone to design converting landing pages without I.T.
Conductrics is an excellent tool that optimizes your campaigns on autopilot. It automatically selects the best option for each user in real-time, so you can get the most out of your visitors even if you aren’t present.
This tool has an easy-to-use platform that allows you run A/B tests with no traffic limitations. In addition, you can integrate Google Analytics with just one click.
Smart Bear Testing
Smart Bear Testing is an advanced suite of tools that help you with everything from QA, load optimization, and API testing.
If you’re an agency, an enterprise or a large organization, then Convert is the best solution for you. It allows you handle unlimited projects and users for the lowest price in the market.
If you want to test different versions of your iOS or Android app against each other, Arise is one of the best tools on the market to get the job done.
Clutch.io is a pure-native platform to run experiments on your native mobile (iOS and/or Android) apps.
Liquid is a hybrid tool that helps you analyze how users engage with your mobile app and use that information to deliver personalized content.
Leanplum is a mobile A/B testing, mobile marketing automation, and lifecycle marketing hybrid tool. It’s designed to help you get the most out of your mobile visitors by allowing you to send messages based on consumer behavior, track the consumer lifecycle, and perform strategic tests, so you can move your ideas forward really quickly.
Switchboard’s mission is really simple: To help you manage, test and optimize your mobile app remotely (even if you already shipped it to your users’ devices).
If you like to get things done quickly, then you’ll love Apptimize. Unlike other platforms, this tool will help you optimize your mobile application within minutes.
Flip Test is very similar to Arise, Clutch and Switchboard. But this tool is completely designed to optimize iOS mobile apps.
Taplytics is the right solution for those who want to a/b test an app or mobile website. It provides you with a visual testing platform for native mobile apps, so you can run campaigns with simplicity while keeping the quality of data.
Yozio is designed to help you grow your mobile app organically. It provides you with advanced deep linking, metadata passing, benchmarking and personalization technology, so you can reduce friction, deliver the right content at the right time and grow through insight.
Data Management & Analytics Tools
Cyfe is an all-in-one business solution for analytics, marketing, social media and even customer support. If you like to keep things simple, then Cyfe is the right tool for your business.
Affinio is a new tool that helps you analyze your audience and create segments in a simple way, so you can understand how your audience thinks, and, therefore, create more relevant and effective marketing campaigns.
Clicky is a comprehensive analytics software that provides you with ridiculous detail on what’s happening on your website in real-time.
Hotjar is an all-in-one solution for analytics and usability feedback. It provides you with exclusive tools like heatmaps, recordings, surveys, funnels, and much more.
Sumall is the analytics software for individuals. Whether you’re a freelancer, CMO, manager or even a social marketer, Sumall will provide you with simple tools you can use to organize your data in a way you can understand.
GoodData is an enterprise-level analytics software that provides you with advanced distribution and product lifecycle technology. It helps you share valuable analytics with business partners and customers in a scalable way.
RJMetrics helps you organize all your data in a single place and in a way you and your team can interpret, so you can make business decisions that lead to more conversions and revenue.
An elegant drag & drop chart creation tool. Very useful to transform complex data into visual content that is easy to understand.
Segment is a handy customer data gathering tool. Basically, it helps you collect data and send it to your analytics, optimization, and marketing automation tools. It can be easily integrated with the most popular CRO tools in the industry.
Inspectlet is an advanced analytics tool that allows you to see how your visitors interact with your site as if you’re looking over their shoulders. Very useful to find out what your visitors really want.
Google Analytics is one of the most in-depth and accurate tools to track who visits your website. It helps you find important data -like demographics and psychographics- about your main audience, so you can optimize your website and marketing campaigns. If you’re serious about conversion rate optimization, you definitely need Google Analytics.
Kissmetrics is one of the few tools that allow you to track what people are doing across the whole customer journey, so you can make smarter marketing decisions and increase your conversions by discovering roadblocks and reducing churn.
Woopra is a robust analytics software. Not only does the tool track your customers’ activity, but it creates a detailed profile for each customer, syncs their data, and tracks everything they do in real time.
This CRO tool gives you a lot of in-depth info into your audience’s behavior. It’s packed with exclusive features that will help boost your conversions really quickly.
Klaros is an interesting web application that helps you assemble, organize and analyze your test data with ease.
Usability & Website Performance Tracking Tools
Lucky Orange is an affordable suite of tools that help you understand the reasons why your visitors leave without completing your desired action. Very useful to quickly identify and fix points of friction.
A cool web-based software that allows you to see how your website looks across all the different browsers. All you need to do is enter the URL of the website or page you want to check and select your preferred browsers. Then, the tool will show you screenshots of how your website looks in each of the browsers you selected.
SessionCam gives you a screen recording session of your visitors using your website. Better yet, not only does the tool record what visitors are doing, but it instantly creates heatmaps, so you can track mouse movements and clicks. Very useful to detect usability issues and improve conversions.
Five Second Test
As you probably know, first impressions are really important. Five Second Test is designed to analyze the first five seconds your visitors spend on your site, so you can learn the ways they interact with it, and use that information to deliver a better first impression.
ClickTale is specifically designed to help you visualize how your visitors are behaving while visiting your site, so you can improve user experience based on the information Clicktale gives you, and. ultimately, grow your business.
Crazy Egg helps you discover why your visitors are leaving your site — it shows you exactly how they scroll down your page, what elements they click on most, and even the sources that bring them to your site.
Even though Crazy Egg isn’t a testing tool, you can use it to find accurate insights about your audience in order to come up with a well-thought-out hypothesis.
Instead of guessing how people are using your website or app, User Testing records videos of real people doing so. This way, you can get more accurate insights.
The best part about User Testing is that you can get your first video within an hour.
One of the best ways to validate your web design is by using eye tracking technology, right? The problem is that eye tracking isn’t very cheap.
Here’s where Attention Wizard comes in handy. It allows you to test your website before it even goes live for a fraction of the average cost of eye tracking software.
This tool allows you to test your sites on all the different browsers. Very useful to see whether your site is displaying properly on the browser your audience uses the most.
Testomato is a website monitoring tool that helps you detect problems on your sites in real-time. It fires off email alerts when it finds an issue. Very helpful to quickly fix any problem that may reduce your conversions.
Survey.io is a simple, free tool that allows you to create customer development surveys in two steps.
Decibel Insight is an award-winning suite of awesome tools that will help you understand how your visitors engage with your website, so you can improve conversions by eliminating points of friction.
There’s nothing more frustrating than spending a ton of hours designing or changing your website’s design and then finding out that your audience hates it.
Here’s where Verify comes in very handy. It allows you to collect users’ feedback on screens and mockups through design surveys, so you can know what your audience thinks before even writing a single line of code.
SurveyGizmo is an affordable surveying tool that will help you manage even your more advanced projects with ease (and fun).
PollDaddy allows you to create surveys in a very flexible way. You can create completely customized projects that match your brand, mission and budget.
Qualaroo is a nice and simple surveying tool that helps you gather valuable insights about your audience in real time. All you need to do is create a strategic survey, install the Qualaroo pixel in your website, and start collecting data.
How can this increase your conversions?
Marketing succeeds when your message matches up with the way your prospective customer views the world, right? Qualaroo will help you collect insightful data about the way your customers think, so you can deliver more relevant and effective marketing messages.
Survey Monkey is an elegant tool that helps you create and send surveys to any person you want within minutes. Very useful to research your market and/or learn more about your audience.
A single confusion can make your prospective customers stop a purchase, even if it’s a tiny one. Here’s where Olark comes in handy. It provides you with a comprehensive live chat solution, so you can communicate with your visitors in real time and quickly calm any concern they may have.
Small changes can lead to a huge increase in your conversions, right? Qeryz allows you to create “mini-surveys” and show them to your visitors while they’re on your site. This way, you can gather valuable information that will help you come up with great ideas, and ultimately, better conversions.
Data Brain is specifically designed to help you better understand your audience. It provides you with comprehensive tools like “Crash Analytics” and “Advanced Split Testing”, so you can get the most out of every single visitor. This tool will literally help you understand the way your visitors think.
Cool feature: Data Brain provides you with a traffic quality rating tool, so you can know how much traffic to buy and take less risks.
Working with a team is great, you can come up with a ton of good ideas. But when it comes to collaborating with a team via Internet, things change. Managing a team online is really complicated.
Here’s where Realtime Board comes in handy. It’s the simplest communication tool I’ve ever seen. It provides you with a digital whiteboard where you and your team can draw new projects, check mark completed tasks and brainstorm new ideas.
I fell in love with this tool.
If you’re serious about CRO, you need Excel. Period. It allows you organize your data in spreadsheets and easily rearrange information so you can get a better picture of your data. Viewing things this way will help you make more informed decisions, which ultimately will increase revenue.
Geckoboard helps you share your key performance indicators across your organization.
Here’s how it works: First, choose the metrics that best match your current business goals. Second, connect Geckoboard with other analytics services you use. Finally, the tool will show your data in real-time, so you and your team can react fast.
Balsamiq is an interesting wireframing tool that helps you create better software by allowing you to sketch mockups and quickly get honest feedback on them. This way, you can throw out your bad ideas and find better solutions much faster.
Cacoo allows you to create and collaborate online to create mind maps, mockups, presentations, and diagrams. Very useful to quickly move your ideas forward.
PPC Ad Testing Tool
A cool alternative to Split Test Checker and the A/B Split Test Calculator.
A/B Split Test Calculator
The A/B Split Test Calculator is a simple (but helpful) tool that allows you to calculate the probability of result confidence of your PPC management campaigns. Just fill out the form with the information this tools asks you, click “calculate”, and it will show which variation has the highest percentage of confidence.
A/B Split Test Significance Calculator
How can you know whether your results are statistically significant? Just head over to the A/B Split Test Significance Calculator, enter your data, click “calculate significance”, and the tool will quickly give you an answer.
Landing Page Analyzer
Here’s how this tool works. First, enter your name, email and landing page’s URL. Then, answer the simple questions the tool asks you.
The Landing Page Analyzer will give you an effectiveness score for your landing page based on relevance, focus on the goal, motivation, persuasiveness, and propensity to take action. This information will help you know which direction to follow in order to increase your conversions.
A/B Split and Multivariate Test Duration Calculator
This free tool lets you know the total number of days you should be running your A/B and/or multivariate testing campaign based on specific information the tool asks you (estimated existing conversion rate, minimum improvement in conversion rate you want to detect, average number of daily visitors, etc.).
Nelio A/B Testing
Nelio A/B is a fully integrated WordPress plugin that goes beyond testing. It also allows you create heatmaps and run multiple campaigns with ease. This plugin is definitely a good choice if you’re just starting out.
Convert Experiments by Yoast
Convert Experiments is an interesting WordPress plugin that allows you to create a/b and multivariate testing campaigns for your blogs or websites.
Simple Page Tester
This WordPress plugin helps you run A/B testing campaigns with ease. Just install the plugin in your website, create a variation, analyze results, and declare a champion.
Split Test Dynamo
This tool helps you test any element of your WordPress site, provides detailed reports, and gives you quick feedback on how your changes will impact your overall performance.
WordPress Calls to Action
A free plugin that helps you create, monitor and optimize your calls to action with ease. The WordPress Calls to Action plugin also allows you to run a/b testing campaigns and compare performance in real-time.
WordPress Landing Pages
This plugin is very similar to WordPress Calls to Actions. It helps you create, monitor, and optimize your landing pages directly from your WordPress dashboard.
WP Experiments is a top-notch content performance testing and analysis tool. It helps you make small changes to your website that ultimately will maximize your conversion rate.
A/B Theme Testing
If you want to test two or more variations of your WordPress theme against each other, the A/B Theme Testing plugin makes it easy. It allows you to track your campaigns directly from Google Analytics, so you can gather accurate data.
SES Theme Split Test
A WordPress plugin similar to A/B Theme Testing … but with a few less features.
A plugin that helps you test the headlines of your content through Optimizely.
Cool feature: You can set up HeadlineEnvy to automatically update your content with the most converting variation.
Here’s how KingSumo Headlines works:
First, write as many headlines as you can. Second, the plugin will automatically rotate your titles as visitors come to your website. Finally, the most converting headline is shown to all visitors to maximize your traffic.
A free alternative to HeadlineEnvy and KingSumo Headlines.
Qubit is an experience management / data management / analytics hybrid tool for marketing and ecommerce professionals. Qubit has been named as emerging digital experience leader in the latest Forrester report
There’s no easier way to increase your conversions than watching what other people in your industry are doing to get results and doing something similar, right? Here’s where IdeaFox comes in handy.
All you need to do is type in a keyword and IdeaFox will show you dozens of case studies that guide you step-by-step through the processes other companies used to increase their conversion rates. By reading this kind of information, you’ll be able to figure out what’s working in your industry.
ClickMeter helps you monitor, compare and optimize your links, so you can get the most out of your traffic. It provides you with insightful data to help you make smart decisions.
All you need to do is head over to ClickMeter, enter the link you want to track and start sending traffic to that link. Then, ClickMeter will start tracking views, clicks and conversions. This way, you’ll be able to know how your ads are performing.
SiteSpect is a renowned all-in-one CRO solution. It helps you with everything from customer experience personalization to A/B and multivariate testing, mobile optimization and site speed.
Screen Popper allows you to make more than one offer to your visitors through pop-up ads. Very useful to encourage interactions and engagement.
Feedback Army allows you to get feedback on your site within minutes. You only need to request feedback, pay $40, and you’ll quickly get 10 honest reviews. Yes, $40 for only 10 responses is a little bit steep, but it’s a good way to start getting feedback, especially if you have no audience.
Bounce Exchange provides you with an advanced exit intent technology that reacts depending on users’ behavior. Bounce Exchange helps you unlock your highest conversion revenue by eliminating the most common digital pain point: Low conversion rate.
Viewbix is the best tool for video marketing optimization on the market. It allows you to integrate interactive calls to action to your videos and distribute them across all major video ad networks. It also provides you with a comprehensive analytics software that shows you to see how users are interacting with your videos, so you can improve your conversions.
The User is Drunk
Your website needs to be so simple and easy to use that even a drunk person could use it without any problems.
The idea is very simple: This guy will get very drunk and then will test your site. He will send you a documented outline in which he explains where he thinks your website needs help. But don’t make a mistake, this guy is a UX professional and full-stack developer, so he knows his stuff.
Spyfu is designed to show you the most profitable keywords your competitors are targeting in both paid and organic search results, so you can create campaigns that are based on proven keywords. By taking this approach, you’ll be able to increase your revenue really quickly.
CallRail is the only phone call conversion optimization tool as far as I know. It provides you with a handful of awesome tools to understand why your visitors call you, so you can constantly improve your sales strategy.
Adobe Marketing Cloud
An integrated digital marketing platform that provides you with everything from in-depth analytics to customer experience personalization, targeting and audience manager. In simpler words, it gives you everything you need in order to increase conversions and build an online business the right way.
Now I’d love to hear what you think about it.
If I missed an awesome CRO tool, don’t hesitate to tell me in the comments and I’ll add it to the list.
Leave a comment below and let me know.