🎉 We Won #1 Best Place To Work By Glassdoor 2022 🎉

21 Kickass Referral Page Examples to Boost Conversions [Tips + Insights]

Andi Coombs
Andi Coombs
Senior Content Writer
Klientboost Logo
+
You
=
Get Your Free Marketing Plan,
Custom Tailored For Your Industry
GET YOUR FREE MARKETING PLAN

Why are referral programs so popular?

Because when referred by a friend, people are 4x more likely to make a purchase. Not to mention referral programs can increase customer loyalty and retention when the reward itself is redeemable for future purchases. 

But how do you get more friends to spread the word in the first place?

First, you need a referral program. 

Second, you need a promotional strategy. 

Third, you need a referral campaign destination: a referral landing page. 

Your referral page communicates the value of your program, shares important details about how the program works, puts terms and conditions front and center, and makes signing up easy. 

Without a referral page, your program has no home. And without a home, good luck getting your referral program to work. 

In this article, we’re going to explore everything you need to know about referral pages: a proper definition, purpose and benefits, best practices, and 21 referral page examples to spark your imagination. 

What is a referral page?

A referral page is a dedicated landing page built to promote the benefits of your referral program and increase program conversions so you can increase new customers through word of mouth (WOM). 

Simple

A referral page should clearly communicate your program’s incentives, make signing up easy, and, most importantly, function as the single source of truth for all information (no miscommunication about incentives, terms, conditions, etc.). 

Think of a referral page like a product page, only your referral program is the product. 

You wouldn’t try to sell a product or service without a web page, right? Of course not. 

Well, you shouldn’t try to sell your referral program without one either. 

Benefits of a referral landing page

Aside from establishing a single source of truth for your referral program, let’s review some not-so-obvious benefits of referral pages: 

  • Credibility: 30% of companies have a formal referral program (which is surprisingly low), but certain industries skew much higher, like health and beauty or eCommerce. Either way, if you expect your referral program to stand out from the rest, first it needs credibility. And there’s no better way to tell your customer base (or the people they refer) that you’re serious about their rewards than by creating a dedicated home for your program. 
  • Disclaimers: Every referral program has different rules, but if you don’t communicate your terms and conditions, you’re asking for trouble (and pissed off customers). A referral page puts everything in writing. No guessing. No ambiguity. No he said, she said. 
  • Conversions: Yup, more participants that sign up for your referral program to begin with. Why? Because a good referral page makes it easy to A/B split test different messages and incentives so that you can keep getting better. You can’t optimize your referral program without a landing page. 
  • Measurement: Without a dedicated page for your referral program, how will you measure the effectiveness of your marketing campaigns that promote it? You won’t. To measure conversion rates, you need a dedicated landing page. 
  • Scalability: Sure, when you’re a one-person shop or small business, managing referrals and rewards ad hoc isn’t a problem. But when you have loads of existing customers, it’s impossible to scale an effective referral program without scaling its reach. And you can’t scale its reach one customer at a time (or when the only way to communicate your program is by telling someone yourself). Share the damn link. 

Ingredients of a high-converting referral page

Like any landing page, a referral page should follow a set of proven landing page best practices

But since we’ve written about each of those best practices in detail, we’re not going to repeat ourselves here (just click on the links to learn more). 

Instead, we’re going to explore the three most important components of a referral page that are 100% unique to referral pages:

  1. Incentive or reward 
  2. Terms and conditions 
  3. How it works 

1. Referral page incentive

The entire effectiveness of your referral program hinges on the incentive. This means you should use your heading and subheading to clearly articulate your program’s potential earnings or rewards for participants. 

No beating around the bush. No hiding it in the body copy. Put your incentive front and center. 


For example, Chase’s refer-a-friend program uses the headline and subheadline to communicate their incentive in big, bold letters: 

Get a cash bonus up to $500: Earn $50 for each friend who opens a qualifying Chase checking account - up to $500 per year.”

Chase referral page
Chase’s uses their headline and subheading to sell their incentive

2. Terms and conditions 

No referral page is complete without written terms and conditions (or a link to your terms page).

Why? 

Because the last thing you want from your referral program is a customer service “he said, she said” nightmare. 

Make your terms and conditions easily accessible so participants know the stakes of the game outright. No assumptions. 

For example, Bombas provides a brief terms section below their sign up form: 

Bombas terms and conditions
Bombas terms and conditions

SoFi details their terms and conditions in an “Official Rules” section at the bottom of their referral page: 

SoFi referral page terms
SoFi referral page terms

And Rakuten does the same with their “Refer-A-Friend Terms & Conditions”:

Rakuten referral page terms
Rakuten referral page terms

3. How it works

Whereas a traditional landing page might spend a good amount of time communicating features and benefits, a referral page needs to spend more time communicating how the referral program works. 

However you want to call it, the best referral pages include a simple outline, diagram, or step-by-step guide that makes participation feel simple, uncomplicated, and achievable. 

For example, Uniqlo includes a “How it works” tab on their referral lander:

Uniqlo “How it works” section
Uniqlo “How it works” section

TurboTax includes a three-step process titled “How to refer a friend to TurboTax”:

TurboTax “How it works” section
TurboTax “How it works” section

And Moo includes two different “How it works” sections, depending on whether you refer a friend or refer a business:

Moo “How it works” section
Moo “How it works” section

21 referral page examples 

Now that you know what it takes to create a high-converting referral page, let’s explore some referral page examples (and referral program examples) so you can size them up on your own. 

Below is a list of 21 referral page examples (some of which we’ve already touched on), complete with a referral page link (if there is one), a full-page screenshot, and a highlight. 

We searched high and low for reputable referral pages from recognizable brands: 

  1. Morning Brew
  2. Bombas
  3. Coinbase
  4. Canva
  5. Rakuten 
  6. TurboTax
  7. T-Mobile
  8. GetResponse
  9. Uniqlo
  10. Coursera
  11. Chase
  12. MeUndies
  13. Fiverr
  14. Dosh
  15. Sofi
  16. Koodo
  17. SwagBucks
  18. Xfinity 
  19. Quip
  20. Moo
  21. Gusto 

Let’s do it.

1. Morning Brew

Morning Brew referral page
Morning Brew referral page

View full referral page: Morning Brew referral page 

What we love: Not only does Morning Brew’s referral page function as a homepage for program signups, but it’s also the home for monitoring your rewards. Everything on one, bookmarkable referral page. 

2. Bombas

Bombas referral page
Bombas referral page

View full referral page: Bombas referral page

Website URL: Bombas referral program

What we love: Not only can you send your referral link via email, text, or social media, but Bombas will do it all for you. 

3. Coinbase

Coinbase holiday referral page
Coinbase holiday referral page

View full referral page: Coinbase holiday referral program 

What we love: Not all referral programs are evergreen. Coinbase’s holiday referral program offers a massive reward for a limited time. Adding a timeframe adds urgency, and urgency increases conversions. 

4. Canva

Canva affiliate page
Canva affiliate page

View full referral page: Canva affiliate page

Website URL: Canva affiliate program

What we love: This is technically an affiliate program, not a customer referral program. But we loved the depth of the information on this page so much we had to include. Video, social proof, affiliate resources, and so much more. 

5. Rakuten 

Rakuten referral page
Rakuten referral page

View full referral page: Rakuten referral page

Website URL: Rakuten referral program

What we love: Rakuten places their incentive, how it works, and CTA all above the fold. 

6. TurboTax

TurboTax referral page
TurboTax referral page

View full referral page: TurboTax referral page

Website URL: Turbotax referral program

What we love: TurboTax’s simple three-step outline makes their referral program seem conquerable!

7. T-Mobile

T-Mobile referral page
T-Mobile referral page

Website URL: T-Mobile referral program

What we love: Short and sweet.

8. GetResponse

GetResponse referral page
GetResponse referral page

View full referral page: GetResponse referral page

Website URL: GetResponse referral program

What we love: GetResponse includes a useful FAQ section on their referral page. A FAQ section is a great place to clarify details or handle objections. 

9. Uniqlo 

Uniqlo referral page
Uniqlo referral page

Website URL: Uniqlo referral program

What we love: Using Extole’s referral program software, Uniqlo offers a “My Stats” section on their referral page. Simply plug in your email and they’ll send you a report on your referrals and earnings. 

10. Coursera

Coursera referral page
Coursera referral page

Website URL: Coursera referral program 

What we love: We love this incentive (Give a free course, get a free course). While most referral programs center around cash earnings, Coursera uses their referral program to put their product in front of more people. 

11. Chase

Chase referral page
Chase referral page

View full referral page: Chase referral page

Website URL: Chase refer your friend program

What we love: Powerful incentive made even more powerful by the size of the heading. If it’s big, make it BIG. 

12. MeUndies

MeUndies referral page
MeUndies referral page

Website URL: MeUndies referral program

What we love: Short and sweet. 

13. Fiverr

Fiverr referral page
Fiverr referral page

View full referral page: Fiverr referral page

Website URL: Fiverr referral program

What we love: “Three Easy Steps” (phew!)

14. Dosh

Dosh referral page
Dosh referral page

View full referral page: Dosh referral page

Website URL: Dosh affiliate program

What we love: Dosh does a better job at communicating benefits than anyone we’ve researched: VIP newsletter, reporting, earning potential, and a suite of professional graphics. 

15. SoFi

Sofi referral page
Sofi referral page

View full referral page: Sofi referral page

Website URL: Sofi referral program

What we love: Cleanest design of them all. The design establishes credibility, and credibility increases conversions. 

16. Koodo

Kodoo referral page
Kodoo referral page

View full referral page: Kodoo referral page

Website URL: Kodoo referral program 

What we love: Nothing (no Act-On logo, poor design, uncompelling copy, limited social proof, weak CTA (“Lean more about the product”)

17. SwagBucks

SwagBucks referral page
SwagBucks referral page

View full referral page: SwagBucks referral page

Website URL: SwagBucks referral program 

What we love: “Earn 10% for Life.” When you create a superior offer, your referral page writes itself. 

18. Xfinity 

Xfinity referral page
Xfinity referral page

View full referral page: Xfinity referral page

Website URL: Xfinity refer a friend program

What we love: Xfinity offers tons of services, but they clearly communicate which services are eligible for referral rewards (and which aren’t) in their “Ways to earn” section. No guessing. 

19. Quip 

Quip referral page
Quip referral page

View full referral page: Quip referral page

Website URL: Quip referral program 

What we love: Quip uses their referral page to subtly promote their Smart Brush. How? If you use a Smart Brush for two minutes, twice a day, you earn redeemable points. But you need to buy the brush first 😉.

20. Moo 

Moo referral page
Moo referral page

View full referral page: Moo referral page

Website URL: Moo referral program

What we love: Moo’s popup form is awesome. You can sign up and invite friends via an email campaign or social sharing (Twitter, Facebook, Messenger). 

21. Gusto

Gusto referral page
Gusto referral page

View full referral page: Gusto referral page

Website URL: Gusto affiliate program

What we love: Beautifully designed. Clear benefits. Short and sweet. 

How do you create a referral landing page?

To run a successful referral program, you’ll need to enlist the help of referral software. 

Referral software handles the heavy lifting so you can launch, manage, and scale a referral program without technical expertise. 

Consequently, you really only have two options for building your referral page: 

  1. Referral software landing page: You can choose a referral program software that includes a landing page feature, like FriendBuy, Extole, or Talkable. Simply use one of their out-of-the-box referral page templates and viola. 
  1. Landing page builder + embed: Or you can design your own referral page using a landing page builder like Unbounce, LeadPages, or Instapage, then embed your referral program widget into it. 

If you want to A/B split test your referral page copy, headlines, and incentives, best to use a landing page builder since they make split testing easy and scalable. Though some referral software like Talkable makes conversion optimization easy too. 

If you want to get your program up and running quickly, best to use referral software that includes referral page templates and custom domain hosting. 

Whichever you decide, here’s a list of some of our favorite referral tools, some with landing pages, others with embeddable widgets (pricing varies): 

Wrapping up

There’s a reason why referral marketing is so popular:

The customers you acquire through referrals have a 37% higher retention rate than non-referrals, and 81% of customers are more likely to engage with brands that have a rewards program. 

But your referral program will only go as far as your referral page will take it. 

Good news: It’s never been easier to create and publish a referral page. 

Happy WOM!

Chapter 3:
Landing Page Types & Examples

What You’ll Learn: There are a gazillion different types of landing pages that all serve a unique purpose. Learn about each type and see the best examples that you’ll want to copy ASAP.

Chapter 4:
Landing Page Tips

What You’ll Learn: There are landing pages that work and then there are landing pages that blow the roof off all your past conversion rates. Follow these tips to get more conversions that you know what to do with.

Chapter 5:
Landing Page Optimization

What You’ll Learn: Get a read on what’s working and what isn’t with these landing page optimization strategies. By following these strategies, you’ll learn how to fine-tune every element for the most conversions possible.