Top 51 Highest-Converting SaaS Landing Page Examples To Copy [2022]

Lauren Breen
Lauren Breen
Head of Content
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There’s no better way to learn about SaaS landing page best practices than by exploring real-world examples from some of the biggest SaaS brands on the planet.

So that’s exactly what we’re going to do in this article.

Whether you’re looking to size up the competition or looking for inspiration for your next landing page design, this list has something for you. 

What is a SaaS landing page?

If you’ve never heard of a landing page before, or if you’re unfamiliar with landing page features and best practices, we encourage you to read our landing page 101 article first: What is a Landing Page? Definition, Examples, And Best Practices.

For everyone else, proceed. 

A SaaS landing page, like any other landing page, is a dedicated page built for a specific campaign and source of traffic. The goal of every landing page is to increase the number of visitors who convert on your offer by providing a hyper-relevant experience. 

For example, pretend you work for Asana and want to increase the number of free trials from people who are interested in goal management software. Instead of sending Google ad traffic to your homepage, where you talk about dozens of use cases, you could build a custom landing page just to highlight the goal management features and benefits of your software. 

With a landing page, not only can you tailor your message and offer to a specific source of traffic or target audience, but you can easily test everything from page copy and calls-to-action (CTAs) to layouts and pricing to see which combination of features converts the highest.

Bonus: landing page builders like Unbounce, LeadPages, and WebFlow make landing page creation and split testing easier and quicker than ever. 

Elements of a high-converting SaaS landing page

Like any landing page, a SaaS landing page should incorporate a handful of core elements to ensure it converts optimally. 

We wrote an entire article on the anatomy of a good landing page, but let’s explore the key characteristics of a high-converting SaaS landing page here. 

  • Hero section: The “above the fold” section (i.e. visible viewport before you scroll) which contains all the pertinent information needed to take action immediately, from an enticing headline and subheading, to a compelling call-to-action
  • Social proof: Reviews, testimonials, success stories, client logos, publicity, awards, user stats, etc.
  • Features/benefits: The undeniable pain point that each feature was created to eliminate
  • Contact form: The way you collect the information needed (in a non-threatening way)
  • Call-to-action (CTA buttons): Be clear on what action you want them to take next 
  • No distractions: Limit distractions by limiting exit opportunities (i.e. links in header and footer) 
  • Product video: Show visitors what it looks like under the hood of your product (sell the invisible)
  • LiveChat: Provide a way to offer immediate feedback
  • User experience: Fact page load, mobile responsive, flawless layout
  • Tracking: Call tracking, goal tracking in analytics

The more elements you can feature from above, the lower your bounce rates and the higher your SaaS landing page conversions. 

51 of the best SaaS landing page examples 

Without further ado, let’s explore 51 SaaS landing page examples (with full page screenshots) from 51 of the biggest SaaS brands in the world. 

At the end, we’ll explore key takeaways, select a winner and loser of landing page design, and leave you with landing page tips for the road. 

A few notes about the examples:

  • They’re only from PPC ads. Maybe one day we’ll put together an article that features landers for email subscriptions, lead magnets, webinars, or other top-of-funnel offers, but for this article, all landing page examples came from PPC campaigns (sorry for the clicks, friends). 
  • They’re for bottom of funnel prospects. We typed in bottom-of-funnel/purchase-intent keywords in Google to find these landing pages. No top of funnel keywords. Also, we included the keyword next to each example below. 
  • They’re diverse. Not every example is a winner. In fact, there are a few awful examples from big brands, but overall, most of the landing page examples have commendable highlights with a solid takeaway. Either way, you’ll have a ton of inspiration to draw from. 

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1. Asana

Asana landing page
Asana landing page

View full landing page: Asana lander

Keyword used: “Trello competitor”

What we love: Feature comparison table, star-review comparison (against Trello) 

Bonus: Live chat, social proof, single CTA, no navigation exit links 

2. Mixpanel

Mixpanel landing page
Mixpanel landing page

View full landing page: Mixpanel lander

Keyword used: “Product analytics tools”

What we love: Above the fold (value prop, social proof, visual aide, product demo, CTA) 

Bonus: Features/benefits, CTAs for warm (watch demo) vs. hot (sign up) traffic, targeted copy 

3. ADP

ADP landing page
ADP landing page

View full landing page: ADP lander

Keyword used: “Payroll software” 

What we love: Progressive profiling (ADP asks for firmographic data using a pop up, then your email using the form, then collects the rest after you’ve already micro-converted) 

Bonus: Single CTA (“Get quote”), chatbot, social proof (“Trust by nearly 700,000 small businesses”), no navigation exit links 

4. RingCentral

RingCentral landing page
RingCentral landing page

View full landing page: RingCentral lander

Keyword used: “VOIP” 

What we love: Social proof (“Trusted by over 400,000 businesses”) 

Bonus: Plan comparison tool, call tracking, live chat

5. TypeForm

Typeform landing page
Typeform landing page

View full landing page: TypeForm lander

Keyword used: “Survey software tool” 

What we love: Live demo embedded within the page

Bonus: Frictionless (no navigation or footer), free plan offer, features/benefits, white space 

6. Monday

Monday landing page
Monday landing page

View full landing page: Monday lander

Keyword used: “Project management software” 

What we love: Segmented (copy, CTAs, offer, and testimonial all speak to project management segment); conversion path (frictionless; instantly opens Monday dashboard when you hit CTA) 

Bonus: Single CTA (“Get started”), video testimonial, social proof 

7. Shopify 

Shopify landing page
Shopify landing page

View full landing page: Shopify lander

Keyword used: “start an ecommerce store” 

What we love: How it works (three simples steps)

Bonus: Single CTA (“Start free trial”), social proof, no credit card required 

8. SEMRush

SEmrush landing page
SEmrush landing page

View full landing page: SEMRush lander

Keyword used: “SEO software” 

What we love: Actionable CTAs (each button opens the free trial form, but they all use different CTAs related to different benefits) 

Bonus: Layout, social proof, copy, offer (free trial) 

9. Zoominfo

Zoominfo landing page
Zoominfo landing page

View full landing page: Zoominfo lander

Keyword used: “Zoom info” 

What we love: Exit offer pop-up (“Get a list of ready-to-close prospects right now”) 

Bonus: Social proof, single CTA (“Free trial”), above the fold

10. Act-On

Act-On landing page
Act-On landing page

View full landing page: Act-On lander

Keyword used: “Marketing automation software” 

What we love: Nothing (no Act-On logo, poor design, uncompelling copy, limited social proof, weak CTA (“Lean more about the product”)

11. Kajabi

Kajabi landing page
Kajabi landing page

View full landing page: Kajabi lander

Keyword used: “Online course creator”  

What we love: Social proof (testimonials, star-ratings, number of users, $$$ earned)  

Bonus: CTAs for warm (watch demo) vs. hot (start free trial) traffic, video testimonials, features/benefits, no navigation exist links

12. Restream

Restream landing page
Restream landing page

View full landing page: Restream lander

Keyword used: “Podcast editing software”  

What we love: Distinct/memorable design assets (colors, design, videos, emojis) 

Bonus: Live chat, no exit links, social proof, single CTA (“Try restream for free”) 

13. Falcon.io

Falcon.io landing page
Falcon.io landing page

View full landing page: Falcon.io lander

Keyword used: “Social media analytics”  

What we love: Above the fold (value prop, visual aide, CTA, social proof)  

Bonus: Single CTA (“Sign up for a demo”), no exit links, social proof, chatbot, features/benefits 

14. Keap

Keap landing page
Keap landing page

View full landing page: Keap lander

Keyword used: “CRM software”  

What we love: Product video (Hilarious!) 

Bonus: Single CTA (“See demo”), no exit links, features/benefits, social proof, limited time offer

15. AnyClip

AnyClip landing page
AnyClip landing page

View full landing page: Anyclip lander

Keyword used: “Internal communication tool”  

What we love: Design 

Bonus: Features/benefits, visual aids, product video, copywriting 

16. Zendesk

Zendesk landing page
Zendesk landing page

View full landing page: Zendesk lander

Keyword used: “Help desk software”  

What we love: Above the fold (there is no scroll) 

Bonus: Social proof, offer (no credit card), hero shot, no navigation links, minimal design

17. Salesforce

Salesforce landing page
Salesforce landing page

View full landing page: Salesforce lander

Keyword used: “Product marketing software”   

What we love: Social proof (testimonials, star-ratings, number of users, $$$ earned)  

Bonus: Social proof, live chat, distinct asset (Astro the mascot), single CTA (“Watch demo”), no exit links 

18. SurveyMonkey

SurveyMonkey landing page
SurveyMonkey landing page

View full landing page: SurveyMonkey lander

Keyword used: “Market research tools”  

What we love: Messaging (hyper-targeted) 

Bonus: Social proof, features/benefits, product video 

19. KickBox

KickBox landing page
KickBox landing page

View full landing page: Kickbox lander

Keyword used: “Email verification tool”  

What we love: Features/benefits

Bonus: Live chat, social proof, single CTA (“Get started free”), minimal, navigation anchor links

20. Pipe

Pipe landing page
Pipe landing page

View full landing page: Pipe lander

Keyword used: “Chargebee”  

What we love: Copywriting (features/benefits) 

Bonus: Design, single CTA (“Get started”), features/benefits, social proof

21. Socio

Socio landing page

View full landing page: Socio lander

Keyword used: “Event software”  

What we love: Visual aids 

Bonus: Live chat, social proof, single CTA (“Request demo”), design (big design creates big impression)  

22. Canva

Canva landing page
Canva landing page

View full landing page: Canva lander

Keyword used: “Design software”  

What we love: Features/benefits 

Bonus: Social proof, design, no exist links, pricing calculator, FAQ

23. Birdeye

Birdeye landing page
Birdeye landing page

View full landing page: Birdeye lander

Keyword used: “Review management software”  

What we love: Video testimonials 

Bonus: Live chat, social proof, single CTA (“Watch demo”), copywriting 

24. Wix

Wix landing page
Wix landing page

View full landing page: Wix lander

Keyword used: “Website builder”  

What we love: Minimal (in and out with the value proposition) 

Bonus: Single CTA, copywriting, features/benefits, design

25. Namogoo 

Namogoo landing page
Namogoo landing page

View full landing page: Namogoo lander

Keyword used: “Website pop-up software”  

What we love: Value proposition (“Offer your visitors the minimum and most effective promotion they need to convert”)

Bonus: Social proof, single CTA (“Start now”), design, featured/benefits, copywriting, hero shot 

26. LeadPages

LeadPages landing page
LeadPages landing page

View full landing page: LeadPages lander

Keyword used: “Landing page software”  

What we love: Product video 

Bonus: Single CTA (“Start free trial”), features/benefits, copywriting, visual aides, social proof

27. InvisionApp (Freehand) 

InvisionApp landing page
InvisionApp landing page

View full landing page: InvisionApp lander

Keyword used: “team collaboration tool”  

What we love: Social proof (Spotify, Google, IBM, Netflix, Peloton.. ‘nuff said)”

Bonus: Above the fold, single CTA (“Try Freehand now”), product video, no exit links

28. SproutSocial 

SproutSocial landing page
SproutSocial landing page

View full landing page: SproutSocial lander

Keyword used: “Social media scheduling tools”  

What we love: Targeted messaging 

Bonus: Chatbot, social proof, single CTA (“Start your free trial”)

29. BigCommerce

BigCommerce landing page
BigCommerce landing page

View full landing page: BigCommerce lander

Keyword used: “BigCommerce”  

What we love: Customer testimonials 

Bonus: Live chat, social proof, single CTA (“Start free trial”), features/benefits, copywriting, design 

30. Qwilr

Qwilr landing page

View full landing page: Qwilr lander

Keyword used: “Proposal software” 

What we love: Features/benefits

Bonus: Live chat, social proof, single CTA (“Try it free”), value proposition, visual aides

31. Jobber

Jobber landing page
Jobber landing page

View full landing page: Jobber lander

Keyword used: “Time tracking software” 

What we love: “View demo” pop-up

Bonus: Live chat, social proof, single CTA (“Start free trial”), features/benefits  

32. Trainual 

Trainual landing page
Trainual landing page

View full landing page: Trainual lander

Keyword used: “employee training software” 

What we love: Time-saving/money-saving calculator 

Bonus: Live chat, social proof, single CTA (“Start free. No CC”), demo, product video 

33. GatherContent

GatherContent landing page
GatherContent landing page

View full landing page: GatherContent lander

Keyword used: “Content marketing software”  

What we love: Above the fold (value prop, offer, pricing, CTA) 

Bonus: Live chat, social proof, CTAs (“Start free trial,” “Book a demo”), design, features/benefits, copywriting 

34. Remote 

Remote landing page
Remote landing page

View full landing page: Remote lander

Keyword used: “Remote payroll software”   

What we love: Features/benefits

Bonus: Live chat, social proof, single CTA (“Get started today”), product video 

35. Bitly

Bitly landing page
Bitly landing page

View full landing page: Bitly lander

Keyword used: “Link shortener for business”  

What we love: Simple pricing 

Bonus: Social proof, single CTA (“Get started”), minimal, features/benefits 

36. Bob

Bob landing page
Bob landing page

View full landing page: Bob lander

Keyword used: “Onboarding software”  

What we love: Copywriting 

Bonus: Chatbot, social proof, single CTA (“Watch demo”), above the fold

37. Vagaro 

Vagaro landing page
Vagaro landing page

View full landing page: Vagaro lander

Keyword used: “Appointment scheduling”  

What we love: Offer (2 months free) 

Bonus: Live chat, social proof, single CTA (“Start free trial”), features/benefits, copy 

38. Wistia 

Wistia landing page
Wistia landing page

View full landing page: Wistia lander

Keyword used: “Video hosting”  

What we love: Product video

Bonus: Live chat, social proof, single CTA (“Get started”), minimal 

39. Vimeo 

Vimeo landing page
Vimeo landing page

View full landing page: Vimeo lander

Keyword used: “Video conferencing software”  

What we love: Nothing (too many CTAs, chat not working, messaging irrelevant to keyword) 

40. Intercom

Intercom landing page
Intercom landing page

View full landing page: Intercom lander

Keyword used: “Intercom”  

What we love: No exit links (visitors already know the brand based on their keyword, so Intercom eliminates all distractions and creates a clear path to conversion) 

Bonus: Live chat, demo video, social proof, single CTA (“Start free trial”), features/benefits, design, copywriting 

41. Loom

Loom landing page
Loom landing page

View full landing page: Loom lander

Keyword used: “Screen recording software”  

What we love: Copywriting (everything you need in very few words) 

Bonus: Social proof, single CTA (“Get Loom for Free”), features/benefits 

42. SurveySparrow

SurveySparrow landing page
SurveySparrow landing page

View full landing page: SurveySparrow lander

Keyword used: “NPS software”  

What we love: Value prop (“SurveySparrow helps you boost your Promoters, retain your Passives & entice your Detractors''). Flawless! 

Bonus: Social proof, single CTA (“Start free trial”), features/benefits, comparison tool, visual aides 

43. SleekNote

SleekNote landing page
SleekNote landing page

View full landing page: SleekNote lander

Keyword used: “Email capture tool”  

What we love: Visual aides (see what each product feature look like) 

Bonus: Social proof, single CTA (“Create free pop-up today”), features/benefits, copywriting

44. Expensify 

Expensify landing page
Expensify landing page

View full landing page: Expensify lander

Keyword used: “Expensify”  

What we love: Micro-conversion (Expensify makes all offers after you login to their dashboard)

Bonus: No options aside from logging in 

45. Moz

Moz landing page
Moz landing page

View full landing page: Moz lander

Keyword used: “SEO tools”  

What we love: Features/benefits 

Bonus: Social proof, single CTA (“Start free trial”), product demo video 

46. Drip

Drip landing page
Drip landing page

View full landing page: Drip lander

Keyword used: “Email and SMS for eCommerce”  

What we love: Messaging (perfectly targeted to search term) 

Bonus: Social proof, single CTA (“Start for free”), features/benefits, no exit links 

47. Skuuudle

Skuuudle landing page
Skuuudle landing page

View full landing page: Skuuudle lander

Keyword used: “Prisync” (Skuuudle competitor) 

What we love: Features/benefits (action-packed!) 

Bonus: Social proof, single CTA (“Book a demo”), value proposition 

48. Clickup

Clickup landing page
Clickup landing page

View full landing page: Clickup lander

Keyword used: “Project management software” 

What we love: Design 

Bonus: Social proof, single CTA (“Get started”), features/benefits, visual aides, copywriting 

49. Juro 

Juro landing page
Juro landing page

View full landing page: Juro lander

Keyword used: “Panda doc proposals”

What we love: Features/benefits; design 

Bonus: Social proof, single CTA (“Get a demo”), visual aids, live chat, copywriting

50. CaptivateIQ

CaptivateIQ landing page
CaptivateIQ landing page

View full landing page: CaptivateIQ lander

Keyword used: “Commission software” 

What we love: CTA (“Request demo”) 

Bonus: Social proof, single CTA (“Request demo”), value proposition, no exit links 

51. Pendo 

Pendo landing page
Pendo landing page

View full landing page: Pendo lander

Keyword used: “Feature request software”

What we love: Live demo video 

Bonus: Social proof, single CTA (“Get a free demo”), features/benefits, no exit links 

Key takeaways

So what did we learn after reviewing 51 SaaS landing page examples from 51 of the biggest SaaS brands in the world?

Though many of these SaaS landing page examples demonstrated glimpses of conversion gold, in general, most of them needed improvement. 

Let’s start with the gold: 

Social proof: From client logos to testimonials to user stats and awards, almost all landers included a healthy dose of social proof from third-party sources. Crucial, considering testimonials can increase conversions by 34%

Single CTA: Landing pages should optimize for a single goal, not many goals. When you add more CTAs, conversions decline. 46% of landing pages contain more than one offer, but including more than one offer can decrease conversion rates by 266%. Most landers stayed focused on one CTA and so should you.

Experience: I had zero issues with page speed, mobile-friendliness, or intrusive pop-ups. 

Features/benefits: It appears that after decades of beating “features/benefits” into marketing copywriters across the globe, it’s starting to pay off. Most landing pages had copy that clearly illustrated the pain points the software solves as well as the benefits it brings. 

Now for the improvements:

Design: Eye-catching design communicates trust and credibility. How much? Stanford discovered that 74% of people base their trust in a company on the look of its website. Most of these landing page examples could benefit from a little conversion design expertise. From layouts to visual aides to white space, the design fell flat for many landers. 

Forms: Fewer form fields don't always mean more conversion (always test), but too many landers included embedded forms with lots of form fields. Instead of embedding forms, we encourage digital marketers to test the breadcrumb technique (i.e. putting a form behind a button, then asking the least threatening questions first). 

Offer: Demo, proposal, free trial… pretty much every SaaS business makes the same CTA. It’s worth noting that most of these landers were for purchase-intent keywords (bottom of funnel). But very few examples actually made a truly compelling offer. At the very least, if you’re going to offer a free trial, do a better job describing what I’ll gain from that free trial. 

Messaging: Features and benefits work great, but very few landers brought an original POV that made you stop and think “a-ha!” With hyper-competition and feature parity abound, features and benefits alone won’t position one product as superior to another, but a compelling strategic narrative can. 

Which SaaS website had the best landing page in our opinion?

All around, the best lander came from Pipe

✅  Social proof
Not just any testimonials, but testimonials from the startup world’s biggest founders.

✅  Unique selling proposition
Pipe delivers a truly one-of-a-kind solution to a very urgent problem (cash flow for startups). 

✅  Design
Sophisticated, bold, minimal (white space), clear visual hierarchy and path. 

✅  Copywriting
A good product writes itself, but Pipe executed on the most critical features and benefits. They addressed their biggest objection (churn) within the copy. 

✅  Experience
Fast load, interactive, and mobile responsive.

✅  Single CTA (“Let’s get started”)
Though I’ll admit, I’m not totally clear about what getting started entails. 

Which SaaS product had the worst landing page?

Act-On, not even close (give us a call). 

❌  No logo
How can you not put your logo on your landing page? Yikes. 

❌  Poor design
It looks like someone copied and pasted images from the homepage or service pages and paid little attention to how they would look on the lander. Instead of adding context to the copy, the visual aides just fill space. 

❌  Uncompelling CTA
“Learn more about the product” isn’t quite dripping with enthusiasm or confidence. My guess is the CTA leads to a product demo, but you wouldn’t know that based on the copy. 

❌  Mediocre copy
The copy reads well, but it fails to amplify the most important benefits of the features in a digestible way. 

❌   Hidden social proof
Act-on does provide client logos and award badges from G2, but the logos are at the bottom of the page (literally last section), and the G2 badges are hidden below a terrifying embedded form. The location of social proof is more important than you’d think.

Final thoughts

Overall, the bar is pretty low. But as we like to say, check out what your competitors are doing and then do it better. A low bar is good news for us.

As more and more SaaS brands adopt landing pages as part of their performance marketing strategy, we’re still a long way from the type of conversion gold you’d expect from some of the world’s most recognized marketing departments. 

Bottom line: We hope this long list of examples, along with our analysis, helped inform your own SaaS landing page design, but don’t forget to run your own A/B tests to see what works best for you. 

Chapter 3:
Landing Page Types & Examples

What You’ll Learn: There are a gazillion different types of landing pages that all serve a unique purpose. Learn about each type and see the best examples that you’ll want to copy ASAP.

Chapter 4:
Landing Page Tips

What You’ll Learn: There are landing pages that work and then there are landing pages that blow the roof off all your past conversion rates. Follow these tips to get more conversions that you know what to do with.

Chapter 5:
Landing Page Optimization

What You’ll Learn: Get a read on what’s working and what isn’t with these landing page optimization strategies. By following these strategies, you’ll learn how to fine-tune every element for the most conversions possible.