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34 Brilliant Landing Page Examples
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Creating a high-converting landing page can be complicated.

There’s a ton of conflicting information and ideas out there and there are lots of “successful” landing page examples that look nothing like each other.

Instead of attempting to give you some sort of typical “perfect landing page” advice, we’re going to be realistic and present 31 unique landing page examples that are brilliant for a variety of reasons.

We’ll tell you why they’re successful and give you the tools and resources to copy their success.

If you’ve been seeking landing page inspiration or a one-stop-shop for crafting your own high-converting landing page, you’ve come to the right place.

Let’s dive in.


Homepage Landing Pages

Your homepage is one of, if not the most important page on your website.

We’ll start by looking at several websites with exceptional homepages.


1) Gumroad Is Ugly, And I Like It

Gumroad somehow manages to be a prototype of a landing page despite the ludicrously ugly design (but that’s subjective, right?). 

I mean look at this thing.

We have a range of unattractive grays combined with a man-ish looking stick-figure that’s less adorable and more “get that off my screen”. Throw in some… snow? confetti? ashes from a nuclear bomb? … and I’m left with confusing feelings as soon as as I land on this page.


landing page example

Sometimes ugly is better.


And I love it! As it turns out, a lot of ugly sites are kicking butt online.

Gumroad’s homepage is a case study in why great design is overrated. They accomplish exactly what they need to within the hero shot:


  1. The Part-1 value proposition is laser-focused, identifying exactly who the target audience is and starting with the benefit (they haven’t even explained “how” yet).
  2. The target market is then further outlined in the sub-heading, with a nice social proof addition. You aren’t just joining “creators”, you are joining “17,000 writers, filmmakers, musicians, software developers, bloggers, and more.”
  3. Finally, they explain the “how” via a Part-2 value proposition just above the fold: “An all-in-one solution to sell your work and grow your audience.”
  4. Moving down the page, Gumroad shows us a dashboard screenshot with a scroll-into-view image of how the front-end would look on a smartphone. While I think a steady JPEG would have worked better here, the important thing is that visitors are getting to see an actual view of the product. Software and SaaS can be tricky for viewers to evaluate. Having a dashboard look is a great way to help viewers wrap their head around your offer.

I think what most impresses me about Gumroad’s landing page is that they really go all-in on their target market – Creators.

Many businesses worry about excluding certain segments of possible customers. Gumroad’s payment processing could work for many types of online business, and yet they have chosen to really zero-in on solo or small-team creators. This is touched on in every element of the page copy, and it has massively paid off for them.


2) IMPRESS Is Beautiful

In stark contrast to Gumroad’s ugly brilliance, we have IMPRESS, a web design agency marketing itself as your choice for standing head and shoulder above the crowd.

Anyone can make a WordPress website look great. But not everyone can build the type of creative, immaculately designed sites we see in the IMPRESS portfolio. That’s the pitch, and they have the landing page to back it up.


landing page examples

Clean and modern works well for a web design agency.

IMPRESS starts their pitch by clarifying that they are combining beauty and results-driven design. And best of all, they provide a definitive timeline in which you can expect to receive your custom site.

“Delivered in 30 days.”

For those unfamiliar with hiring developers or web designers, delayed delivery and missed deadlines are a big problem. IMPRESS has made 30-day delivery a part of their value proposition, and they let you know about it the moment you arrive on-page.

Moving down the page, we see a number of key elements:


  1. Show don’t tell – IMPRESS demos website features it can create on the page, rather than simply talking about them. Want sliders? Here’s a slider talking about our sliders.
  2. Clean, clean, clean – Everything about this landing page is clean, modern, and speaks to the “high-end” design IMPRESS promises to deliver. While ugly is great for Gumroad, it doesn’t work for a web design agency.
  3. Easily viewable portfolio – I can’t tell you how many creative sites have their portfolios buried or only viewable via a hopelessly buggy interface. IMPRESS displays their previous work loud and proud, and makes it all incredibly easy to view and appreciate.

As a CRO specialist and copywriter, what amazes me most about IMPRESS is that they deliver exactly what they promise – beautiful yet results-driven web design.

Finding designers who understand marketing is incredibly challenging, which is why IMPRESS’ spot-on copy and focus on benefits is so… *cough… impressive.

Resource Link

To get some beautiful graphics of your own at cheap rates, try 99designs.


3) Groove Is Simple & Effective, Just Like Their Product

I’m all about simplicity that get’s right to the point, and that’s why I love Groove’s homepage. After achieving $50,000 monthly revenue, the following redesign increased conversions by 100%.

Just like their product, Groove’s home landing page is designed to concisely accomplish a simple purpose. It introduces new visitors to the SaaS company via a delightful explainer video.


landing page example

Groove explains their easy-to-use software through their friendly video.

Groove does some amazing things with this page.


  1. Their opening value proposition establishes a bit of personality with words like “awesome” and “delight”, while simultaneously communicating exactly what Groove does.
  2. Instead of leading with features and “hows”, like so many software businesses do, Groove communicates the benefits potential customers are looking for: easy-to-use software that helps them make their customers happy. If you don’t feel like watching the brief video, scrolling down the page gives you a basic rundown of all the key features, communicated with that same, personable copy.
  3. And don’t forget the CTA! Groove does a fantastic job of keeping a high-contrast CTA button on-screen around 70% of the time via 3 different buttons.


It’s crucial to give visitor an immediate option for conversion at all times, and Groove does a good job of this, although I’d probably recommend locking the top navigation menu in place so the “Sign Up Free” button is visible 100% of the time.

Resource Link

If you’d like to create your own explainer video, Moovly has a free option to do just that.


4) Mark Manson “Doesn’t Suck”

Here’s the thing about personal development advice online.

It sucks.


Why? Because everyone out there feels like they have to give it.

For every good article, there are easily 9 that are just watered down, recycled versions of something that was once interesting a long time ago and has spent 3 decades being beaten into a superficial over-generalized pulp.

And here comes Mark. Mark says he gives personal development advice that “doesn’t suck”. And you know what? He’s right.


good landing page examples

Mark’s subheading really grabs our attention.

Let me start with a disclaimer. Mark and I have similar design tastes. 

So when I say this landing page is the best landing page I’ve ever seen, I’m a bit biased.

But biased or not, Mark does some brilliant things on his landing page that all of us should learn from.


  1. He tells you that his writing “doesn’t suck”. That’s important because otherwise, I’d be pretty confident that it sucked.
  2. He creates a compelling curiosity gap with the following line – “Some people say I’m an idiot. Other people say I saved their life. Read on and decide for yourself.” Now I really want to know whether his writing sucks or not.
  3. He gives visitors an option to subscribe immediately… above the fold. This is important because even if users don’t immediately subscribe, I’ve found that giving them the option to subscribe at the beginning makes them more likely to subscribe later on… say via a popup or optin offer.
  4. For those who aren’t ready to immediately begin reading, this landing page follows up the hero shot by breaking things down into 4 topical areas. This gives readers an opportunity to combine interest in Mark with interest in a specific topical category that appeals to them and is the perfect follow up.
  5. Finally, the page finishes with a feed of the most recent articles and a final CTA inviting visitors to see all Mark’s posts.

Each step down the page is a increasingly primed opportunity for visitors to move forward, and getting people to move forward is what a great landing page is all about.

Resource Link

For graphics-based web development like you see here, check out this guide to hiring a graphic designer.


5) Unbounce Knows About Landing Pages

If there is any company that should have the best landing page ever, it’s Unbounce. Their business is software that builds landing pages, after all.

And just as you’d expect, their homepage nails it on all counts.


best landing pages

Simple icons along with text can help readers scan what you offer.

Stating a benefit makes for a great headline. Promising to help users avoid a problem also makes for a great headline.

Unbounce combines the two.


  1. Get this benefit without this problem. Get the ability to create landing pages without having to be an IT professional. “Build, Publish & A/B Test Landing Pages Without I.T.”
  2. Additionally, notice the high contrast between the blue background and the orange CTA button. Higher contrast increases conversions.
  3. Notice how they simplify their process into 3 easy steps just below. The more you can help readers get a mental handle on exactly what you’re offering, the better your page will convert.

As Kissmetrics puts it:

“Icons help give users a point of reference – particularly when navigating a site or when scrolling and scanning over a page.”

But be careful with those icons. Only use them as an addition to your navigation, not replace it.


  1. 4. Unbounce immediately follows up their value proposition with social proof, highlighting well-known brands they’ve worked with and displaying a glowing testimonial detailing an account, complete with hard numbers, on how effective Unbounce was at increasing conversions for the client.
  2. Instead of spending a lot of time saying how, they show how, with a selection of 200+ templates for visitors to view. As I’ve mentioned before, showing is far more effective than telling, and Unbounce has been doing this long enough to understand exactly what converts.

Finally, after touching on several more features, Unbounce finishes with a splash of personality and a crystal-clear CTA.

Job well done.

Resource Link

To learn how to write great headlines, check out Copyblogger’s free ebook, Magnetic Headlines.


 Gravity Payments Is Trustworthy & Focused On You

Different strategies work for different audiences. The key to success isn’t emulating a template formula.


  1. It’s finding what speaks to your target audience.

This is why I want to highlight Gravity Payments. Their homepage isn’t impressive to look at, but it subtly accomplishes something hardly anyone ever manages to achieve with a landing page.

    2. It builds a meaningful sense of trust, which increases conversions.


landing page

Build trust with your target audience.

Imagine you’re a small, brick & mortar business owner. You are dealing with a high volume of low-margin transactions, getting gutted by credit card companies, and having difficulty getting your voice heard.

Gravity Payments is targeting you. Specifically you. They started their business with you in mind, and despite the wide range of people who need processing services, they are only talking to you.

We reduce the costs and headaches of accepting credit card payments by providing
low-cost solutions, transparent pricing, and the best customer service

They are the “Credit Card Processing Trusted Most by Community Businesses”

When you speak to a unique group of people, the exclusive nature of your words builds trust. Gravity Payments does a truly exceptional job at this, coordinating laser-targeted copy with relevant images.

The hero shot follow-up section is a bit wordy, and I would change the formatting and condense the copy, but that’s just details when you’ve already capture trust.

This section is followed up by an expression of the company’s core values, focusing again on trust and then follows up this section with perfect testimonials like this:

Gravity Payments really cares about my needs. With large banks I felt like a small fish
that didn’t matter to them

Trust, trust, trust. If you can build trust, everything else is details.

Resource Link

For an academic look at the value proposition, check out this free ebook.


7) KlientBoost Is Talking About You

Sounding off for the home team, I wanted to mention KlientBoost’s homepage, because they do two things exceptionally well.


landing pages

And again, their CTA button contrasts beautifully.

There are a number of great elements here.


  1. First, they use a unique design that grabs attention and sticks with it throughout the landing page. The rocket, night sky, and clouds are simple, pleasing to the eye, and add an artistic element to the page that isn’t common for sites in the marketing industry.
  2. Second, and most importantly, they talk repeatedly about “You”.
  • YOUR PPC performance is about to get a serious lift.
  • YOU’LL make more money.
  • YOU’LL grow very fast.

While the copy isn’t necessarily impressive, it focuses on the client, and that’s the most important thing your copy can do.



8) ConvertKit Is Niche Focused

You may have noticed that I’ve focused repeatedly on landing pages that zero-in on a specific audience.

This is what a great landing page is all about. Focus.

And this is why ConvertKit has been gaining so much traction over the last few months. They are focusing on professional bloggers who need and understand the functionality their software provides.


great landing page example

For “professional bloggers” gives a specific audience.

What I love about ConvertKit’s homepage:


  1. It starts by saying who it’s for and then immediately shows a brief video taking readers through the highlights. Videos can be extremely effective, but you need to give viewers a reason to watch. ConvertKit does this by isolating their audience of “professional bloggers”.
  2. ConvertKit delivers on that promise with a range of blogger-focused features other email service providers don’t offer.


9) SumoMe Is Already Covering Your Objections

Everyone has objections to any given sales pitch. There are reasons “why not”.

The key is to cover those objections BEFORE the customer thinks about them or brings them up. This is a classic sales technique.

If the customer brings it up first, anything you say will be unconvincing. If you bring it up first, it’s just another problem this fantastic product can solve.

SumoMe is a suite of traffic generating tools that can quickly and easily be installed on any website. And before you ask, “Yes they work on any website.”


good landing page example

Put your visitors at ease by eliminating objections in your hero shot.

You don’t see many landing pages covering objections in the hero shot. This helps put visitors at ease, giving them confidence that whatever they spend their time reading over the next few minutes will be applicable to them.

Lead Magnets, Guides, eBooks & More

Squeeze or optin pages are designed to get email addresses.

Email converts higher than any other channel, with an average ROI of $44 per dollar spent, so many online businesses today will focus on capturing email subscribers first and then converting those subscribers to customers via email marketing.


10) Social Triggers Is Derek Halpern

Derek Halpern is a fairly well-known name in the online marketing world. But unlike most “gurus”, a large part of his success can be attributed his personality and sense of humor.

He’s the successful guy that doesn’t take himself too seriously. And his homepage is basically a lead magnet buffet.


outstanding landing pages

Right away, you can feel his personality through his landing page.

What we see in this landing page is that Social Triggers is Derek Halpern. In all honesty “social triggers” is a mostly meaningless blog name. The site, the brand, the marketing and the product all revolved around Derek’s personality.


  1. This isn’t by accident. Personalities sell far better than companies. People follow people: thought leaders, dynamic communicators, insightful experts, etc. And Derek’s landing page utilizes this by depicting a larger-than-life personality who doesn’t take himself too seriously.
  2. In addition to showcasing the personality that made him successful, Derek’s page gets right to brass tax, inviting users to opt into 4 different free offers, each of which appeal to various segments of Derek’s target readership.
  3. These offers are followed by time-relevant articles and a section of social proof, hitting all the right notes of an effective landing page.

Derek’s homepage is a fantastic case study in communicating personality, and every business should be tapping into the power of personality.


11) Noah Kagan Is Successful And You Can Too

Noah Kagan has, in my opinion, one of the most iconic squeeze pages on the web. This is in part because he’s one of the few guys who doesn’t redo his web design every year, but it’s also because he’s a master at email list building.

Noah’s optin page promises to deliver the expertise he’s gained starting 2 multi-million dollar businesses in exchange for your email address.


outstanding lage page

Simplicity can work wonders.

It’s a simple layout. Headline. Email collection. Description.

He follows it up with two testimonials that establish him as the type of guy you’d like to chill with and hire to build your business at the same time, and then he presents an invitation to read the blog.

There’s not a lot to this page, and that’s precisely the point. If simplicity works for Noah Kagan, it will probably work for you too.

Resource Link

Noah’s company SumoMe has made it possible to replicate this exact look via Welcome Mat. used Welcome Mat to increase signups by 70%.


12) Michael Hyatt Wants You To See His Popup

Many landing pages, and particularly optin pages, utilize popups to influence visitors into become subscribers. Popups brings readers to an immediate point of action. Either opt in or opt out.

While most pages are nice about it, waiting for you to browse several minutes before calling in the popups, Michael Hyatt whacks you over the head with his popup within seconds of arriving on his page.

He really wants you to see his popup.


landing page popup

The only way to get his ebook is by entering your email.


Why would he use this popup technique? Well here’s some reasons:


  1. Michael’s popup focuses heavily on the benefits he’s offering and increases the perceived value by claiming these materials cannot be purchased – they are ONLY offered to email subscribers. People love exclusive offers.
  2. The final sentence is a very personal, direct appeal to the reader: “Stop putting the rest of your life on hold. Reclaim the margin you need to thrive. Sign up now!

Popups increase signups in nearly every case study because they allow you to get your message directly in front of the reader.

“Using exit-intent popups on only single posts and not site wide on every page they
saw an increase of sign-ups by 600%.”

There is zero chance they’ll miss it when it popups right up into their line of site. If you think your audience can handle the in-your-face approach, popups are a great way to increase conversions on any optin page.

Resource Link

To quickly install your own pop-ups at no charge, use SumoMe’s Listbuilder plugin.


13) Bryan Harris Is Just Like You

Bryan Harris has become one of the web’s premier thought-leaders on the subject of email list building.

Accordingly, you’d expect his email optin page to be fantastic, and it really is.


lp example

Bryan doesn’t beat around the bush.

“Want More Email Subscribers?” Great, sign up here.

Notice that if you don’t subscribe, you are immediately shown social proof and then given the option to make a more specific selection on what you need help with.

If this basic, straightforward intro doesn’t do it for you, Bryan then goes more in-depth, discussing his personal frustrations, talking about how he was able to overcome common problems, and then inviting you to join him on the journey.


14) Jon Morrow Will Help You Write For Huff Post

Jon Morrow is one of the most successful bloggers in existence. His networks of blogs command millions of readers, hundreds of thousands of subscribers, and millions in sales.

Here’s one of his favorite optin pages.


lp examples

Subscribe to get the guide or don’t.


That’s it. That’s the whole thing. Either you want to read this guide on writing for Huff Post… or you don’t.

This type of page works because it has a very compelling offer. Most people have heard of Huff Post, and many think of it as a magical standard for becoming a recognized writer (even though that’s bull****).

The key here is that to continue, you have to subscribe. There is no other option. And with an compelling offer like this, Jon is getting around a 50% conversion rate.

Resource Link

Check out this list of great lead magnets for your squeeze pages.


Lead Capture

Lead capture pages are designed to get targeted leads without offering some form of downloadable content in exchange.


15) Neil Patel Is Finally Selling You Stuff

For several years, Neil Patel has been generating insane amounts of great marketing content via several of his blogs. I’m convinced ghostwriters are doing it all, but he’s probably just a machine.

Neil recently turned the home page of his blog into an optin page for an intro webinar that funnels viewers into his new marketing training course.

And after so much free content, I’m pretty excited that he’s finally selling me stuff.


great lp examples

Neil lays out exactly what he will offer during his webinar.

Let’s break down this page.


  1. He establishes expertise by referring to 4 multi-million dollar businesses and effectively 2-upping Noah Kagan (0% chance that’s coincidence).
  2. He promises a free bonus before even getting to the particulars of the webinar.
  3. He touches on 4 key insights businesses are looking to acquire that will be addressed during the webinar.
  4. He claims spots are limited, giving the event a feeling of exclusivity.

This is an easily repeatable model, but the problem is that you don’t have the same name recognition as Neil Patel.

That’s okay. You’ll just want to add some additional social proof and use some data to establish expertise.


16) KISSmetrics Gets You To Watch Their Webinars

KISSmetrics has been making webinars a massive part of its content marketing strategy over the last few years. There is a new webinar being pitched in the sidebar every week or so.

It’s a great way to collect targeted leads on specific topics of interest.

And signing up for those webinars looks like this.


webinar landing page

Using photos of the speakers gives a personal touch.

There’s a few reasons I love this page, even thought at first glance it might seem rather generic.


  1. While it’s not formatted very differently than other webinar squeeze pages, it is far cleaner and sleeker than the typical webinar registration page. There’s no clutter. You have your signup form. You have your description. You have your experts. There are no extra colors, little text boxes, dropdowns, random text, etc. It’s just the information you need.
  2. The colors are vivid and high contrast and the images are vibrant.
  3. The copy is prominent and focused on the benefit to users.

Resource Link

Finding free templates is easy, but you won’t always get the clean, modern look we see on KISSmetrics’ pages. Sometimes it’s worth spending a few bucks.

In this case, we have a list of over 600 WordPress themes that will give you amazing landing pages for under $20.


17) Brian Dean Makes Every Post A Lead Page

You can’t get everyone interested in clicking-through to your lead-capture page. It’s much easier to get them to a blog post, particular when that blog post offers exceptional content.

This is why Brian Dean creates massive guides and how-tos instead of regular blog posts, and he turns each one into a subtle lead capture page by pitching strategically placed downloads and offers throughout the page.


good lp example

You can easily create these links to download in your content.

This is typically referred to as a “content upgrade” and it’s become the new standard in content marketing and lead capture.

18) Buffer Ran A Giveaway

Giveaways are a fantastic strategy for increasing your subscriber list. Buffer is one of many companies to use this optimized squeeze page for their giveaway.



Try using an incentive to get subscribers.


Offering a great incentive is always a solid strategy for getting subscribers, but it’s also important to make signup easy.

This page:


  1. Makes signups easy
  2. Clearly displays prize
  3. Puts everything above the fold
  4. Rewards users for sharing contest


Resource Link

Buffer is using KingSumo Giveaways, which you too can use to instantly create the exact same giveaway squeeze page.


19) Quicken Loans Gets Straight To The Point

This two step landing page allows the visitor to get exactly what they need very fast.

two step landing page

With only two options, you find what you need very quickly.

You can go through the multi-step landing page getting very specific or you can call immediately. 
Also, notice the contrasting CTA buttons with simple copy that directs visitors through the right funnel.

20) Will Give You 10% Off

Discounts aren’t as effective, especially in a commodities market where prices are relatively fixed. has become the online leader in fitness information and supplement sales, and it’s in large part because of their highly effective email marketing campaigns. They get subscribers into that list using pages like the following.


good landing page tips

Get subscribers by offering a discount.

While this page is a good deal yet there is more cluttered than I typically prefer. It’s copy is spot on, meshing the audience’s desire to transform with the tools needed to do so.


Product Sales Landing Pages

What’s the point of all these emails if you can’t sell a product, right? Well here are 10 outsanding examples of product sales landing pages.


21) Michael Hyatt Sells A Lot of Books

We showed you how Michael Hyatt utilizes popups earlier, but I wanted to show you one of his landing pages, because it doesn’t use a special design of any sort.

He is literally just using standard WordPress Page and he’s doing very well with it.


social proof on landing pages

That’s a lot of people saying really great things about this guy.

Michael does a few things really well on this page.


  1. For starters, he focuses first on the problem. You want to get your voice heard, but there’s too much noise. That’s a frustration that many people resonate with, and when selling a product, you aren’t trying to add a function; you are trying to solve an existing problem.
  2. The other major point of note is in the sidebar. Do you see that? He has 27 testimonials in the sidebar. 27!!! That means every time you glance right as you are reading through the sales pitch, you are seeing a new comment on how great that product is. Adding 20 or more reviews to your site can increase conversions by 83.85%.

That’s powerful.


22) Freshbooks Personalizes Referral Sales

As I mentioned before, much of today’s selling is done via email rather than directly through a product sales landing page.

But a strategy that is even more effective than email is referrals. Freshbooks uses a custom landing page generator to personalize the landing page based on who is referring them.


lp good example

Personalizing a landing page based off a referral creates immediate trust.


Referrals establish major trust, and including the referrer’s name taps into that trust immediately, which is why this is such an effective landing page.

Resource Link

Referrals capitalize on the power of persuasion. Click here to learn more about using the power of persuasion for your business.


23) StudioPress Will Give You All The Themes

Just like referrals are a fantastic way to increase sales, selling to your existing customers is another great way to increase sales.

StudioPress capitalizes on this concept by offering an “Everything We’ll Ever Make” package to existing customers at every turn.


great landing pages

Offer a bundle and advertise it at a lower cost.

Bundling is a powerful way to increase sales. Notice how the normal price is very clearly displayed and marked out in favor of the discounted rate.

24) Tony Robbins Wants You At His Conference

I wanted to point out this page from Tony Robbins as a great example of a landing page that is a bit dated in its design but is still incredibly effective.


dated landing page

He also has a live chat box with a photo of an engaging person.

Let’s look at the progression.


  1. Create “YOUR” breakthrough
  2. Engaging video
  3. Testimonials from famous people
  4. Pricing options
  5. Over-the-top Satisfaction/Refund guarantee

Nothing is left to chance here. Tony Robbins’ team removes any risk involved in attending his event, and bolsters it with repeated testimonials and promises of a “life changing” experience.


25) MacBook Pro Is Pretty

I’ve mentioned “focus” many times in this article, and while it usually applies to the customer you are targeting, it can also apply to your own strength and weaknesses.

Let’s take the Apple MacBook, for example.


landing pages

Apple makes everything look sexy and beautiful.

People love Apple products because they look amazing. That is what sets them apart from the competition.

So when we look at this landing page, design and beauty are what we see and what we read about.

We don’t see specifications and performance details highlighted. We don’t see price discussed. Apple can’t and doesn’t even attempt to compete in these areas.

They focus instead on the only thing they are amazing at. Beautiful hardware.

Resource Link

To insure your graphics-driven page is loading quickly, use Pingdom’s free sitespeed checker.


John McIntyre Is Using Long-Form Sales Pages

Sales pages have mostly moved away from the long-form sales pitch. But that doesn’t mean a longer page can’t be effective.

John McIntyre has created a great long-form sales page for his Mastermind group.


landing page example

Video testimonials gives your visitor a personal insight to other people’s experiences.

This page has some great elements to it.


  1. It starts with an autoplay video of John explaining the product. While this can bit hit or miss, John does a good job of getting right to business (plus it only takes one click to pause the video).
  2. Next, the page goes through a whole host of benefits, focusing on the most important motivation for email marketing: increasing revenue.
  3. Finally, it finishes with video testimonials. I hardly ever see video testimonials, but they communicate that people like this product so much, they were willing to record a video of themselves talking about it. That’s powerful.


27) Serious Bloggers Only

Are you a serious blogger?

That’s such a loaded question. It’s such a loaded phrase. “Serious bloggers only”.

Staying with the theme of the long-form sales page, Jon Morrow takes us on a solid 10 minute read in this landing page.


landing page examples

Even his CTA says “I’m Serious! Let Me In!”

It’s all there. Benefits. Social proof. Frustrations. Promises. Etc.

Jon’s optin pages average conversion rates as high as 50%. He knows what he’s doing.

Resource Link

Click here for 30 free landing page templates that will let you copy this page.


28) Dollar Shave Club Just Took Your Money

In addition to showing one of the greatest Super Bowl commercials of all time, Dollar Shave Club’s landing page combines fantastic design with humorous copy.

They even provide a visual of the exact product you’ll be receiving in the mail.


good landing page examples

Try using an explainer video like Dollar Shave Club.

It’s not long, but it’s effective. If you can create a great video to kick off your landing page, you’re already halfway there. Unbounce found that great explainer videos
increase conversions by 20% on average.

Resource Link

For WordPress themes that have great landing page, check out this list.


29) Craft Coffee Won’t Break Your Bank

There are a lot of coffee drinkers around. In fact, over half you reading this have a cup of coffee on your desk right now.

Craft Coffee’s subscription sales page hits all the right notes, starting with a perfectly descriptive headline.

“Brew Better Coffee. Pay Grocery Store Prices“


great landing page example

Satisfaction guarantees are big converters.

This is followed up with a visual “How It Works” and a prominent Satisfaction Guarantee. Guarantees can have a major impact on your conversion rate. One online watch seller
 improved conversions 41% simply by adding a guarantee.

I’d recommend including some extra testimonials early on the page, but there are some fantastic ones included further down on the landing page.

Overall, this is a great example of a sales landing page.


30) Etsy Has Something You Can’t Find Anywhere Else

Most all of our examples focus on a single product, which is virtually always the correct way to use a landing page. Offering less options tends to convert better.

However, I wanted to provide an example of how a landing page can influence an eCommerce platform.

Etsy does a great job with this.


lp examples

Etsy is all about what the customer wants.


When you land on the homepage, you are told immediately what Etsy is all about and what it’s customers are all about.

“Shop directly from people around the world. Discover items you can’t find anywhere else”

This sets the tone for the products being presented below. This isn’t a corporate brand or a person attempting to build an empire. This is a shop for people with a value for the unique.

Resource Link

For better headlines, check out CoSchedule’s Headline Analyzer tool.


31) GetResponse Integrates With Stuff You’re Already Using

Some of the fastest growing businesses are ones that simply hitch their ride to a fast-moving train. If you can offer a supplemental service to something that tons of people are using, you can piggyback on their success.

In the crowded landing page designer market, GetResponse appeals directly to 4 platforms virtually everyone is already using.


landing page

Find out what tools your audience is using and piggyback off those tools.


Integration with these platforms isn’t challenging. Many service offer it, but few tell you about it. When a potential customer sees that your product is designed to work with the tools they’re already using, you’ve just taken a big leap forward toward conversion.

Resource link

GetResponse offer a fairly lengthy free trial if you’ve ever wanted to try out a landing page builder.


32) Lift Highlights Direct Value

When you arrive at the Lyft’s Become a Driver landing page, there are two things you can do quickly and easily: (1) create your driving profile and (2) calculate how much you can make. From the start, they play to the audience who have already made their decision to apply, and those that simply want more information about how Lyft works for drivers.

Go straight to the point. Let them literally Apply Now.

Go straight to the point. Let them literally Apply Now.

The image is a simple car with the words “Drive more. Earn more”. It’s short enough that everyone will read, but has enough to intrigue you to find out more. The bottom of the page includes FAQs, just in case the user still is unsure.
This allows you to understand exactly what the service offers without needing to visit another page. They also include the insurance protection to help reassure potential drivers that they’ll be covered.
The landing page has everything that it needs to let you know exactly what the service is and how to sign up, but my favorite part is by far the calculator. You can enter how many hours you want to drive and your city, and it gives you an estimate on how much you can make a week.
Showing people the money they can make from driving is a strategic way to draw them in for more information.

33) TextMagic Shows Exactly What You’ll Get

There are few things that people like as much as “free”. TextMagic knows that and doesn’t make you hunt around for their offer.

Provide a sneak peek into your product.

Provide a sneak peek into your product.

However, to help make it even better, they effectively use their page to show visitors why they want to take advantage of the offer.

  1. They give an example — A picture is like a 1,000 words and TextMagic puts this idea to work on their landing page. A large image right under their free trial offer shows exactly the type of service their company provides. You don’t have to guess about what they do and what their solution’s interface looks like, because you see it right away.
  2. They use contrasting colors — To draw attention to their free offer, they use an orange button, which is a nice contrasting color to the blue background and white used on the majority of the page.
  3. They throw a simple stat at you — It’s hard to argue with “50,000+ happy users”. Not only does TextMagic include the stat, but then they include several positive reviews with links to the respective case studies from their clients.
  4. The directions are spelled out for you — If you want to get started it’s as easy as 1, 2, 3. The simple steps are included at the bottom of the page, followed only by another offer for the free trial.

It’s important for a business to clearly communicate what they do and why their potential customer should care.

34) Final Uses Video to Engage

Final uses a short video on their landing page to tell you everything you need to know. For those that don’t want to read through a bunch of text to understand what they’re offering, a video is a perfect match. It’s hard not to enjoy the dry sarcastic humor as you watch.

A picture is worth a thousand words. A video is worth a thousand pictures.

A picture is worth a thousand words. A video is worth a thousand pictures.

But, since some people automatically skip over videos, Final breaks it down into bite-size pieces of text throughout the rest of the page.
The landing page is not inundated with graphics and information. Instead, the page uses a nice balance of text, image, and white space to keep your eyes moving along. You can tell that everything was strategically chosen to be part of the page and serves a purpose.
Under the video, they include the logos of new stations and other sites that they have been featured on. This helps build credibility with the reader before they get too far into the page. Then, they follow this up with reviews at the bottom of the page, so landing page visitors are getting word of mouth recommendations from Final’s customer base.
The landing page isn’t overly fancy, but it has exactly what it needs. Final communicates their message clearly through both text and video.

Here’s What’s Next…

If your goal was to get inspiration from different landing page examples, then I hope you have a treasure trove of ideas to get started.

With the many different landing pages out there, it’s vital to have an arsenal of testing ideas ready to go with insight you can steal from others.

After reading this post, what kind of landing page will you be creating?

Klientboost Blog Author Jacob McMillen

Jacob McMillen

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